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| | INDUSTRIAL MARKETING TODAY
JANUARY 18, 2012 Website Evaluation Comes Before Site Redesign
Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
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