Sat.Nov 05, 2011 - Fri.Nov 11, 2011

Industrial Marketing Today

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Content Marketing Delivers Lead Insight to Sales

Industrial Marketing Today

It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not changed much over the years, how industrial buyers prefer to go through their buying cycle has changed dramatically. Content marketing has become indispensable for addressing this changed buyer behavior.