How an Industrial Distributor Uses Content Marketing Effectively
Industrial Marketing Today
JULY 7, 2011
Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. It is rare to find explicit calls to action (C2A) on these sites.
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