Industrial E-mail Marketing: Use Application Notes to Engage Engineers
Industrial Marketing Today
JULY 1, 2011
E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Notice how e-mail marketing using rented/purchased lists drops down significantly – it is third from the bottom!
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