Sat.Dec 03, 2016 - Fri.Dec 09, 2016

Industrial Marketing Today

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TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt. The chief finding of the report is that ABM works. Successful ABM Requires a Shift to Down-Funnel Metrics.

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Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

Junta 42

If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research , we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. It really is that simple. Click To Tweet. Who really cares? Click To Tweet.

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The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending on the message they're trying to convey. And some of their insights may surprise you.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Marketing Automation: It’s Time You Got On Board

B2B Marketing Insider

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The post Marketing Automation: It’s Time You Got On Board appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. The Future is Now. Tell me how?

Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. On the other, we are confronted with huge volumes of data that have to be properly collated, attributed, and analysed if we are to extract any marketing value. When it comes to data, think big!

Tackling predictive uncertainty with Monte Carlo statistical analysis

Opentopic

Predictive uncertainty permeates most decision scenarios. Statistical models have great value when they help you to reduce that uncertainty to the point where you feel comfortable enough to take calculated risks based on likely future outcomes. Read the article WHO SHOULD BE TIME’S PERSON OF THE YEAR FOR 2016? If you’re a statistical analyst and you already know the values. The post Tackling predictive uncertainty with Monte Carlo statistical analysis appeared first on Opentopic. Brands & Marketers

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Move Your Analytics Operation from Artisanal to Autonomous

Opentopic

Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. There are many different types of machine learning, and a variety of definitions of the term. view machine learning as any data-driven approach to explanations, classifications, and predictions that uses automation to construct a model. The computer constructing the. The post Move Your Analytics Operation from Artisanal to Autonomous appeared first on Opentopic. Brands & Marketers

What It Will Take for Us to Trust AI

Opentopic

The early days of artificial intelligence have been met with some very public hand wringing. Well-respected technologists and business leaders have voiced their concerns over the (responsible) development of AI. And Hollywood’s appetite for dystopian AI narratives appears to be bottomless. This is not unusual, nor is it unreasonable. Change, technological or otherwise, always excites the imagination. And it often. The post What It Will Take for Us to Trust AI appeared first on Opentopic. Brands & Marketers

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Animal Influencers: The Stories Behind 11 Famous Pets on Instagram

Hubspot

They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. But you still have to pick up their poop. Animal influencers are undeniably on the rise. In other words, these adorable fluff balls make more money on a single Instagram post than you, a human, will probably ever make on a single Instagram post. Maybe.

Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?

Content Standard

2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Understanding the Beast.

Why YOU Hate Cheap Tricks in Business But Others Don’t Seem to Mind

B2B Marketing Insider

Why do some people seem totally fine using tactics that make us nauseous? If we’re going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don’t seem to mind using. Why the gap in thinking? How can we make sense of that? And how does it change our behavior? Read More. Content Marketing

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Ask a Content Guy: How Do I Scale My Content Marketing Program?

Contently

My buzzword of the year is “scale.” ” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god. But it’s a damn good one.

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Big Data Poised to Get Much Bigger in 2017

Opentopic

Big Data is only going to get much bigger, so big in fact that companies attempting to deal with massive and more complex data sets are going to find it much harder to manage and derive value out of those massive lakes of data. At least that’s what Neeraj Sabharwal, Head of Cloud and Big Data at Xavient Information Systems. The post Big Data Poised to Get Much Bigger in 2017 appeared first on Opentopic. Brands & Marketers

Digital Craft Weekly 49.16

Ceros

This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Fete Des Lumieres Homepage by Extra Agency. Green Forest Tours Homepage by Welovecorner. SKODA 4×4 Demo Homepage by Bistro Agency.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. move to insights.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Opening up for better banking

Opentopic

Regulatory change is coming, geared towards increasing competition and innovation in retail banking. This is good news for customers. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. Its report concluded that retail banking still isn’t as innovative or competitive as it needs to be. It subsequently issued. The post Opening up for better banking appeared first on Opentopic. Marketing - Financial Services

Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down

Contently

Advertisers typically prefer to stay out of politics. Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? But in the sinkhole of a month that’s followed the election, brands are starting to get sucked in. New Balance saw a backlash when it came out in favor of Trump and his trade policies. So what should advertisers do?

Social media strategy leaders: Lisa Marcyes

Biznology

Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? started my career in partner-marketing, and transitioned into community management a few years later. Loving the social aspect that communities offered so much, I transferred into a social media channel management role. MKTGnation Summit.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. Instead, marketers are seeking solutions to squeeze more value out of their content.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic

Contently

Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables. Bagels hung loosely from hooks above an abundance of lox and cream cheese.

‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were writing your cover letter for the Royal Household Hospitality Scholarship … New York Magazine: A Browser Extension That Shows You Your Filter Bubble. Selected by Craig Davis, editorial intern. Having lived my whole life in three very liberal metropolitan areas (Philadelphia, Chicago, and New York), I’m pretty aware of the filter bubble I’ve both intentionally and accidentally imposed on myself. Meet PolitEcho , a tool first built by a team of Princeton undergrads at the 2016 Facebook Global Hackathon. Voices What We're Reading

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LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?

Haley Marketing

What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides. How Does It Work for Job Candidates? Searching for a new job can be difficult.

Why You Need to Approach Sales Kickoff Differently This Year

Brainshark

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Propel Your Brand into the Future with Social Employees

Blue Focus Marketing

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile, Facebook was still a closed network exclusive to America’s […].

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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries. What exactly do we mean by that?

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Want a Dog? Use Content Marketing!

ScribbleLive

If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Parents, significant others and even landlords can be major obstacles in letting a canine friend move into your home. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines. With the right content, you can easily get all stakeholders, and potential dog-walkers, on board. We put together this little video to showcase and explain the value of content marketing for high-consideration purchases.

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New AI Mental Health Tools Beat Human Doctors at Assessing Patients

Opentopic

BY PETER REJCEK, modified by Opentopic About 20 percent of youth in the United States live with a mental health condition. The good news is that mental health professionals have smarter tools than ever before, with artificial intelligence-related technology coming to the forefront to help diagnose patients, often with much greater accuracy than humans. A new study published in the journal. The post New AI Mental Health Tools Beat Human Doctors at Assessing Patients appeared first on Opentopic. Brands & Marketers

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. 10) MakeaGif.

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My Lack of Interest in Shopping

Connect the Docs

To all those that are repulsed by and shocked at my lack of interest in shopping … check out philanthropist Sudha Murthy‘s brilliant interview and her comments on shopping. Life/Experiences shopping

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5 Lead Generation Lessons to Take From the Rebranding of College Mascots

B2B Lead Blog

Warriors, Indians, Raiders, Braves, Chiefs … the chances are strongly in favor of at least one high school, college, or pro team in your hometown carrying one of these monikers. Some teams are alternately named for particular tribes of Native Americans, such as the Choctaw, Cherokee, or Apache. Until the 1960’s, nobody thought much about […]. Lead Nurturing

A Brief History of Social Advertising [Infographic]

Hubspot

Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Daily

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.