Sat.Mar 25, 2017 - Fri.Mar 31, 2017

Industrial Marketing Today

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

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How to be strategically authentic

grow - Practical Marketing Solutions

By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts. ” Is there a single day when you represent yourself on the web in a way that is true and accurate?

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter. Sprout Social. Sendible.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access

Radius

Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on. When we started Radius in 2012, our team had one goal in mind – make it simple for marketers to access high-quality data, leverage intelligence, and ultimately drive revenue. Mapping the revenue footprint of bad data. Click-to-tweet.

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4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. This week’s show. 2. Sponsor (36:46).

How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. What Are Twitter Moments? 1) Events.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Need More Customers? Get Happy Employees!

B2B Marketing Insider

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. The post Need More Customers? Get Happy Employees! Marketing Strategy

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What’s Your Marketing Priority in 2017? Data, Social, or SEO?

B2B Marketing Insider

Marketing is one of those industries where we are all constantly trying to do more, learn more, and come up with the buzz-building strategies that have never been done before. Like it or not, it’s just our nature not to settle or get too comfortable. Nor is it the nature of C-suite or our clients […]. The post What’s Your Marketing Priority in 2017? Data, Social, or SEO? Content Marketing

Buzz 39

10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Hubspot

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn't even know we needed. We're rounding up the best of March below. 1) Heinz. 2) YouTube.

Why Your Business Needs Outbound Lead Generation

B2B Marketing Insider

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. Demand Generation

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing

Contently

It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up. When I walk in, Dan Mazei, the senior director of Reebok’s Global Newsroom, is standing on a chair, scribbling story ideas on a whiteboard. A dozen staffers surround him, gathered on couches and colorful footrests. ” “A witch?”

Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

B2B Marketing Insider

Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility […]. Marketing Strategy

How Creative Are You? Take the Test.

Type A Communications

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he. read more. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. Many advertisers are drawing a line in the sand. And good for them. A Need for Greater Transparency.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. How do you engage people who spend every hour of their workday thinking through the same problem? We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key.

Word on the Street: Predictive Advice from Infer Customers

Infer

Earlier this month, G2 Crowd sat down with Infer customers InsightSquared and Yesware to ask about how they use Infer’s predictive analytics and AI platform, what benefits they’ve seen, and their recommendations for other early adopters. First up was Matthew Bellows, CEO of Yesware, a long-time customer of Infer. Customer Stories

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Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)

Content Standard

It’s Tuesday. You’re heading back to your desk and peering out the window, just realizing that it’s pitch black outside. Having spent the past four hours helping your team put out a mini-fire, you lost an entire afternoon. There’s just one thing you hadn’t considered until now: how will you ever find the time? When it comes to social, quality always trumps quantity.

How to Get Better Marketing Talent

Hubspot

When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like? “I I dunno,” would’ve been my honest answer. It’s not that I received anything less than a great education. We’ve got a few ideas.

Wiki 13

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

What does the art and science of marketing really mean? Your thoughts?

chiefmartech

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1 — yes, really, April 1. Your thoughts?

THE HACKIES: How leading marketing executives tackle martech

chiefmartech

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. Hackies

How Travel Affects Creativity: An Exploration for Content Marketers [Podcast]

B2B Marketing Insider

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we. Read More. Content Marketing

When Social Media Piranhas Strike

grow - Practical Marketing Solutions

By Clayton Carroll, {grow} Community Member. We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Faced with this possible outcome, why would anyone disagree?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website. And that's not ideal. Convinced? Download.

What Email Marketers Need To Know About the Changes To Verizon Email Addresses

It's All About Revenue

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. Deactivated and address completely goes away. Option 1 – The Facts.

Is Broken Link Building Right for You?

B2B Marketing Insider

Let’s talk link building – broken link building that is. Should you be doing it? Is it a magnificent and creative inbound marketing technique, or a waste of time? Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. The post Is Broken Link Building Right for You?

Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

B2B Marketing Insider

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]. Content Marketing

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The 3 Most Important Reasons Marketers Use Marketing Technology

Contently

When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t entirely wrong; waking up every day to hunt for paychecks wears you down. But the biggest factor behind the decision was fear of the unknown. I’d send out pitches and sit around frustrated as half of them went unanswered. Time management.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Because marketing automation can do so much more. It also slices! It dices! It makes julienned fries! Well, proverbially, that is. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. Brand Marketing.

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

Lead Liaison

Allen, TX – Rory Foster, Communications Director for Bo Beuckman Ford Dealership , oversees the website and their business development center, as well as digital advertising and training for their sales team. He bought Lead Liaison for their company because he wanted to know who is visiting their website. Recently, he sat down with the Lead Liaison team to talk about why he uses their visitor tracking solution, ProspectVision™ , and why he would recommend it to other dealerships. At first glance, the need was simple: Bo Beuckman Ford needed a way to track who was visiting their website.

Put a spring in your emails with 25 fresh subject line suggestions

Vertical Response

Last week we discussed some of the ways to spring clean your email marketing efforts. This week we’ll work on digging up some fresh springtime subject line inspiration. From April Fools’ to Easter to graduation, and everything in between, there’s no shortage of seasonal events to draw from for creative copy. Will retailers encourage their readers to do a little “spring cleaning” of their wardrobes and get a head start with 2017 lines? Are gardeners and landscapers sending out specials on their services for perennial blooms? 25 springtime subject lines. Jump in!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.