Industrial Marketing Today

JUNE 22, 2012

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion.

Top of Funnel 89

Top of Funnel BtoB Buying Cycle Advertising Funnels 89

Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues.

Top of Funnel 92

Top of Funnel Content Marketing Planning Buying Cycle 92

Industrial Marketing Today

JUNE 14, 2012

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. These industrial professionals have heard about inbound marketing being the “in” thing these days from marketing consultants like me and from other sources.

Inbound Marketing 92

Inbound Marketing Paid Search Agency Planning Companies 92