| | | Industrial Marketing Today | | | | 4 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY NOVEMBER 16, 2011 10 New Google Algorithm Changes Announced Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets. What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus. | INDUSTRIAL MARKETING TODAY NOVEMBER 3, 2011 Retrofitting Blogs and Converting Industrial Websites into Blog Sites I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. sure sign of that is the number of conversations that I have had recently with my current clients and new leads. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. However, a blog site with a fully integrated blog has many advantages over the retrofit option. Add links to download full PDFs from your site. | | | | | |
| INDUSTRIAL MARKETING TODAY NOVEMBER 22, 2011 Cool Stuff Manufactured in America In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Manufacturing has been a bright spot for a while now in our economic recovery despite the anemic growth and sporadic hiring. During these holidays, I’d much rather talk about the good news instead of Wall Street’s roller coaster ride or the recent failure of the Super Committee. came across a slew of manufacturing videos called “Cool Stuff Being Made” from National Association of Manufacturers (NAM). Alfred J. | INDUSTRIAL MARKETING TODAY NOVEMBER 10, 2011 Content Marketing Delivers Lead Insight to Sales It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not changed much over the years, how industrial buyers prefer to go through their buying cycle has changed dramatically. Content marketing has become indispensable for addressing this changed buyer behavior. Several studies have found that most engineering and industrial professionals today prefer to use the Internet during the early stages of the buy cycle – Needs Awareness, Research and Consideration & Comparison. | |
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