| | | Industrial Marketing Today | | | | 5 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY OCTOBER 10, 2011 Making Your Industrial Website Be All It Can Be Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Ayer & Son, the first advertising agency in the United States. Source: Wikipedia ). What does any of this have to do with industrial websites? Plenty as it turns out. Right from the get go, the entire focus of the site redesign is on search engine optimization (SEO). Her statement is spot on! | INDUSTRIAL MARKETING TODAY OCTOBER 25, 2011  Use Content Marketing to Manage Industrial Sales Funnels B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower the cost per lead at the same time. See chart ). | | | | | |
| INDUSTRIAL MARKETING TODAY OCTOBER 20, 2011  Are Community Forums Good for Manufacturers and Industrial Companies? Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. See chart). How do industrial companies benefit from a community forum? | INDUSTRIAL MARKETING TODAY OCTOBER 14, 2011 What You Ought to Know About Inbound Marketing Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Click here to view the embedded video. In the past I’ve written about manufacturers such as Indium Corporation and Miller Electric Manufacturing Co. and their success stories of inbound marketing with content. However, overall adoption rate of Inbound Marketing and Marketing Automation (MA) is still low among smaller manufacturers and industrial companies. There is still quite a bit of confusion out there. | INDUSTRIAL MARKETING TODAY OCTOBER 1, 2011 Inbound Marketing Must Set the Table for Industrial Sales In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” Bruce A. | |
| | | | |
| |
|
| |
Crimson Marketing