Industrial Marketing Today

DECEMBER 22, 2010

We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. manufacturing. This is the time of the year when most of us tend to reflect upon the year that is coming to an end and look forward to the coming year with renewed hope.

Top of Funnel 76

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 76

Industrial Marketing Today

DECEMBER 12, 2010

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics. Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation.

Lead Ranking 94

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 94

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now.

Lead Nurturing 94

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 94

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline.

CMS Development 84

CMS Development Marketing Websites Marketing Budget Creation Work Management 84