Tue.Jun 21, 2011

Industrial Marketing Today

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Three Tips on How to Pitch Bloggers

PR Meets Marketing

With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or

Mobile Marketing Is A Strategy Not A Tactic

B2B Marketing Insider

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet. And it is causing a revolution in business, in media and in the politics and policies that shape our existence.

Savvy Toolkit - Blueprint for the Perfect Blog Post

Savvy B2B Marketing

In the past 2+ years that we have been publishing the Savvy Blog we have had the opportunity to have some amazing guest posts. Thoughtful insights well written by some of the best minds we know. What you haven't seen are the dozens of submissions who didn't make the cut! Writing a blog post isn't as simple as it might look. Below is the infographic that accompanies the post

Keep your hands off my Klout

grow - Practical Marketing Solutions

The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated!  An evil genius could have a lot of fun with that scenario : ). We just have to keep it in perspective. They suggest something like this: . But this seems a little creepy to me.  Plotting

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Jon Miller. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. How did they do it? Sophisticated and savvy marketing. Move toward their model.

Google Analytics Part 7: Boost Your Business ROI Using Internal.

PWB Marketing Blog

Can Find New Customers help my business?

Fearless Competitor

B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? What do you think?

Savvy Speaks: ENewsletter Best Practices

Savvy B2B Marketing

ENewsletters are a great way to stay top of mind with your prospects and customers. But what makes a great eNewsletter and which ones go straight to the recycle bin? The Savvy Sisters have some advice on the subject: Stephanie. Lure 'em In. To build upon Jamie's point below, write a subject line that entices the audience to open your newsletter. Just make sure there's a clear connection between the subject line and what's inside (think of your subject line as a headline). Jamie. One Not-to-be-Missed Topic. then it's up to your offer to make sure you get the click. Heather.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. The truth is, LinkedIn isn’t where we share. Twitter again. Link expansion. Sharing via LinkedIn.

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5 Ways for Your B2B Video to Compete with Hollywood

Social Media B2B

Doing B2B video? Congratulations. Your company is now in the entertainment business. Not only are you in the entertainment business, but you’re competing with professional directors like me, big companies like Time-Warner and the New York Times and CBS and Fox, and the millions of individuals who busily upload 48 hours of video every minute to YouTube. The good news about the video glut? My advice?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why social media matters to B2Bs: 9 data points

EMagine B2B Blog

No question, much of the bang – and certainly most of the glitz – of social media accrues to B2C companies.  We B2Bs will never match the millions of followers that Coke, Starbucks and Disney have;  and certainly tactics that work for B2C marketers – social media games and contests, “checking in” at retail locations, [.]. B2B Web Strategy Social Media

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Why I Deleted Foursquare from My iPhone. Have You?

WindMill Networking

Everyone has their own objective for using social media, but one thing is clear: if you are a working professional, and especially if you have a family, the time that you can spend on the likes of Facebook and LinkedIn is often very limited. often get asked, “Neal, where do you find the time for social media? ” to which I respond, “Social media is my industry. But it wore off. To some extent, yes.

Four Lessons From IBM’s Centennial Advertising

Marketing Craftmanship

Page One of IBM's 4-Page Insert. “Every advertisement should be thought of as a contribution to the. complex symbol which is the brand image.” ” - David Ogilvy. In recognition of its founding 100 years ago, last week IBM produced a 2,592-word, four-page advertising insert that ran for just one day in the U.S. The layout accommodated all types of readers.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

by Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry cleaning bill, uploaded a new pic to Match.com, logged into Foursquare and started looking for new cars on the Auto-trader app. I was blown away by the convenience and simplicity of it all. But as a marketer what’s even more fascinating is that a business can learn I am single, socially active professional in need of a vehicle in just 20 minutes. Until now. Share email.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Poll: Is it ok to cross-post updates from one social network to another?

Sazbean

I asked this question on Facebook on Friday and got some really interesting comments and feedback, so I decided to open it up to a wider audience on my blog (and Twitter) to see what more people think. Please let me know what you think and please share. I’ll share the results in a post in the near future. Thanks in advance! Content Social Media Social Networks

OMG: F**K, Sh*T, or Worse in Your Corporate Social Media

Modern B2B Marketing

by Maria Pergolino The days of a corporation being able to control every word that goes out about its brand are long gone.  And don’t get me wrong; I think it’s for the better.  People are smart, and they like making decisions based on the truth, even when not everything that shows up is positive. . Here are some scenarios and how to prepare for them.

When Good Behavioral Retargeting Goes Bad

Biznology

Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. If you have an e-Commerce site, you should be doing it--and it might make sense even if you don't have an e-Commerce site.

4 Ways to Increase Online Influence

Hubspot

This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. When social media applications were first launched, people became obsessed by the number of friends they had; and brands bragged about who got more likes. But the penny has dropped – numbers are not what it’s all about. Now people are moving towards wanting quality rather than quantity. Focus matters.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial

Stories that Sell

By Bill Metcalf. Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. Asking for testimonials from clients – yuck! It’s embarrassing.

HubSpot Making a Splash in Marketing Automation with Performable Acquisition?

OnPath

Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. If the marketing automation space was a pool, for quite some time you’d find HubSpot quite content sitting by the side of it, applying suntan lotion, just dipping their toes into the cool water. But not quite marketing automation.

Video: Staying Creative

Client Bridge

Creativity and innovation go hand in hand, and are at the core of most successful businesses. From Visual Loop, here are 29 ways to stay creative. 29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. View Original Article

5 Marketing Lessons From Ballpark Vendors

Hubspot

It's the first official day of summer! Over the course of the next few months, many of you will likely take a trip to the ballpark. The sun will be shining in your eyes, you'll enjoy the smell of hot dogs and popcorn, and ice cream cone drippings will slide down your children's hands. The ballpark can be a magical respite from the frenzy of summer. Marketing Lessons From Ballpark Vendors. 1.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

5 Good Reasons to Use Tumblr

Sazbean

Tumblr is a social blogging platform that allows users to upload multimedia posts, follow other users, and engage in communities without some of the constraints found on Twitter or Facebook. As a platform, Tumblr has been growing rapidly, and some retailers are now using the service as part of their social media marketing efforts. While there is certainly no shortage of social media sites that retailers can post to, there are five good reasons to invest resources in Tumblr. – 5 Good Reasons to Use Tumblr. News & Notes

The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]

Hubspot

School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer. So get downloading, load up your ereader, and start soaking up some inbound marketing pearls of wisdom as you chillax on the beach this summer.

How to Write and Launch an Ebook That Generates Leads

Hubspot

While it's a great place to start, content creation shouldn't be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let's face it, creating an offer worthy of a form completion is no easy feat. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. What problems do they face?

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

B2B Ideas @ Work

When our dog Maggie – a frisky chow/golden – was younger, she loved to wriggle out of her collar and take off at incredible speeds. Her tail, torso and head were completely parallel; her ears back and her strides wide. She appeared to take flight as her fore and hind legs crossed beneath her. Let’s do it again!” The BMA Unleash theme evolved from this outreach. Got that?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Northeast Ohio Top Workplaces 2011

Fathom

Read News Release. Be Sociable, Share! Tweet. News Releases

Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”

Fathom

There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom. Buzz/Viral Marketing Social Media Video alki stevens australian coneing cone-ing coneing coning fathom coneing fathom viral video planking viral video viral video trends

Enhance Unique Product Data To Increase Visibility [Ecommerce]

Hubspot

Gaining new customers through organic search channels needs to be a main priority for any business looking to grow through inbound marketing, especially those who sell their products online. Other channels, such as pay-per-click or advertisements are an ongoing expense, meaning that every time your ad is displayed or click on you pay for it. Differentiating Your Products from Competitors.