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INBOUND MARKETING AUTOMATION BLOG
NOVEMBER 21, 2010
Twitter’s Analytics Arrives
Twitter has made its Analytics service available to a select number of Tweeters. Now you can actually track and thus understand what happened to each tweet you sent out: who retweeted or replied to it, who unfollowed you as a result and, for example, who your most influential followers are. No related posts.
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INBOUND MARKETING AUTOMATION BLOG
OCTOBER 14, 2010
Understanding today’s B2B Buyer
Earlier this year, DemandGen Report conducted some interesting research on the today's b2b buyer. The research focused on the buying characteristics of 100 business-to-business buyers who purchased a business solution within the last 12 months. ran into Andrew Gaffney, the Publisher and Editor of DemandGen Report, at last month’s Pardot user conference in Atlanta. really enjoyed his presentation and insights on the new online sales funnel. Here are some highlights from his survey: No related posts.
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INBOUND MARKETING AUTOMATION BLOG
NOVEMBER 15, 2010
Free Inbound Marketing Automation?
Yes, you did read that correctly! In what one writer called a disruptive move to the world of marketing automation services, there are today now two free marketing automation solutions available. It’s strange that I touched on this in my last post, Crossing the Chasm, in that this is a step towards that goal. ll tell [.] No related posts.
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INBOUND MARKETING AUTOMATION BLOG
DECEMBER 17, 2010
Automate Marketing or Perish
It's no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009? And the trend is expected to worsen in 2010/2011? But the recession appears to be ending - why aren't sales picking up? This post expores the problem…. No related posts. Blog Posts
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INBOUND MARKETING AUTOMATION BLOG
OCTOBER 2, 2010
Inbound Marketing Automation buzzes Atlanta
The first Pardot Marketing Automation conference was held this week in Atlanta, Georgia, Pardot’s home town. Among the insights we gleaned by attending are that a great analytics tool called GoodData has been built into Pardot's Prospect Insight, and it promises to make it much easier to derive real insight into your Inbound Marketing Automation process. Turns out that Toronto is a hotbed for Inbound Marketing Automation and an unusually large number of attendees were people we knew, had heard of, or have worked with already. Related posts: Introduction to Inbound Marketing Automation.
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INBOUND MARKETING AUTOMATION BLOG
SEPTEMBER 9, 2010
Social Media, Cisco Systems, and LaSandra Brill – Part 1
This is the first of four posts on an in-depth interview with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems, by contributing blogger Ian O’Neill. See Ian’s introduction on what it takes to be a Social Media Marketing expert. In marketing, change is happening so very quickly, and now as never before a [.] No related posts.
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