Customer Experience Matrix

NOVEMBER 2, 2007

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. Over all this is probably a good thing for their customers. But at some point, the competitive advantage of adding yet another capability probably approaches nil. If so, then what will be the next really important change in marketing systems?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Buzz Marketing for Technology

OCTOBER 30, 2007

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

JotForm

OCTOBER 31, 2007

Every web designer tries to be creative when it comes to designing the main navigation of the website. Now we present you with 13 awesome Javascript CSS menus that will be very handy and easy to modify to suit your needs. Lets take a look at recent examples of these … 1) Sexy Sliding Menu –.

Creativity 48

Creativity Design Marketing Websites Examples 48

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

WebMarketCentral

NOVEMBER 1, 2007

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site? In this case, yes—Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share do

Social Media 20

Social Media Digg Media Tagging 20

Anything Goes Marketing

OCTOBER 27, 2007

No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking! I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. My first task was adding that nice banner ad over there. Go ahead and give it a click.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Customer Experience Matrix

OCTOBER 31, 2007

I had a product briefing from Teradata earlier this week after not talking for nearly two years. They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The new version has a revamped user interface and large number of minor refinements such as allowing multiple levels of control groups.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

WebMarketCentral

OCTOBER 30, 2007

Optimizing your website for organic search is a matter of doing the right things, and doing those things right. Utilize SEO best practices , and use free online tools to track and improve your results. Here are a handful of tools that can help analyze and improve your efforts on both counts. First, you need to know how well you site ranks today across your list of key search phrases on the most popular search engines.

SEO 20

SEO Tools SEM Tagging 20

Anything Goes Marketing

OCTOBER 27, 2007

I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? If you try and access TV show episodes like The Office , you get messages like this: "We're sorry, but the clip you requested is not available from your location".

Web 2.0 100

Web 2.0 Viral Marketing Youtube Broadcasting 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning