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AUGUST 28, 2006 Increase lead generation, improve your contact us form.
Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. You think that this would be a simple concept but it isn't. Ever see a website that has a million numbers that you should contact? Brian Eisenberg at ClickZ found a great one by a company called Zaaz. How cool is that? Has anyone tried this?
| | WEBMARKETCENTRAL
AUGUST 29, 2006 ingage: Newsletter Marketing with a Twist
Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. This tool produces interactive documents that look and act like printed publications, with page-flipping and multiple methods of navigation.
ANYTHING GOES MARKETING A little Blogtippin' for September
| THURSDAY, AUGUST 31, 2006
It's time for September's Blogtipping. Yeeeeeeha!! Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer. Steve has some good stories and podcasts. Toby does an excellent job about telling the stories of business bloggers. MORE >>
ANYTHING GOES MARKETING Paris Hilton plays games using ebay, Google and myspace
| TUESDAY, AUGUST 29, 2006
You may have thought that I've completely lost it but what I'm actually doing is an SEO experiment. In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. From what I've read, your blog should contain keywords that are fairly common in the search world. While these don't have too much to do with my blog, the concept does. Perhaps Paris Hilton is looking for the top 100 baby names for her dog ? MORE >>
ANYTHING GOES MARKETING Blogtipping is approaching.
| SUNDAY, AUGUST 27, 2006
Have a great blog? Let me know about it by August 31 and I'll blogtip you. I've got 1-2 more spots. Chad H. PS - Blogtipping allows the blogosphere to blog about 3 interesting blogs that you have found. PPS - If you want to blogtip me, that's cool too. MORE >>
ANYTHING GOES MARKETING People not reading your content? Here are some headlines that work
| SATURDAY, AUGUST 26, 2006
Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1. Headlines with numbers "7 Tips for Improving Your Cashflow" "Top 10 Interview No No's" "Top 10 Recruitment Myths -- Busted" "Top 10 Sales Killers" "5 Traits of Great Leaders" #2. Stories with a controversial angle "Are Your Employees Telling the Truth?" Chad H. MORE >>
ANYTHING GOES MARKETING Email marketing tip - break out your lists
| SATURDAY, AUGUST 26, 2006
Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Get creative! Keep experimenting and see what works. MORE >>
- Lead generation using white papers ANYTHING GOES MARKETING | SATURDAY, AUGUST 26, 2006
- Podcasting Beyond Marketing Sherpa WEBMARKETCENTRAL | WEDNESDAY, AUGUST 30, 2006