August, 2007

article thumbnail

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

article thumbnail

Marketing Performance Involves More than Ad Placement

Customer Experience Matrix

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. For once, I’m not guilty as charged. At a minimum, a balanced scorecard would include measures related to those areas when they were highlighted as strategic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
article thumbnail

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind. Why is this so funny? I think we all hate lines. We all hate waiting. We want what we want and we want it now! The reality is that we're going to have to wait.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Adjustables Debuts Video Ad Service at ad:tech Chicago

readwrite

The growing ranks of online marketers gathered this week. at ad:tech Chicago. Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. marketing firms, large online agencies, and whole raft of smaller. players with new tools for RSS, mobile, and. video advertising. The coolest new tech company I found there was from the Netherlands: Adjustables.

More Trending

article thumbnail

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

article thumbnail

What Makes QlikTech So Good?

Customer Experience Matrix

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post.

article thumbnail

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
article thumbnail

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

article thumbnail

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Webcast 120
article thumbnail

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
article thumbnail

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
article thumbnail

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
article thumbnail

My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic.

Web 2.0 20
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Optimizing B2B Lead Generation through White Papers

WebMarketCentral

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts.

Paper 20
article thumbnail

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, ma

article thumbnail

Possibly the Coolest Tradeshow Toy Ever

WebMarketCentral

More crowd-pleasing than a premium trinket give-away, more alluring than booth babes, even more powerful than free beer—Danish advertising film agency viZoo has teamed with engineering firm Ramboll developed what may be, thus far, the ultimate tradeshow gadget: a giant 3-D holographic projector. Check out the movie here: [link] Scott at the MediaPost blog said it gave him a "nerdgasm," a term I find deeply disturbing, but nonetheless, you've got to see this.

article thumbnail

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is c

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

PR and Blogging Outreach: Macro Issues

WebMarketCentral

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I mean, I admit it.

PR 21
article thumbnail

Quick Personal Note on the 35W Bridge Collapse

WebMarketCentral

Thank you to everyone who emailed inquiring about the safety of my family following last week's tragic collapse of the 35W bridge here in Minneapolis. Thankfully, my family and I are safe, as are our close friends and relatives in the area. Still, it is amazing and a bit frightening how close to home a disaster like this can hit, even in a large metropolitan area.

article thumbnail

Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links

WebMarketCentral

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success. Here are some considerations to keep in mind when design viral marketing programs: Viral Marketing Caveats To maximize your odds of success with viral marketing, create a yearly plan for viral campaigns (the operating principle here is that even baseball's best sluggers don't get a hit every

article thumbnail

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

What Makes QlikTech So Good: A Concrete Example

Customer Experience Matrix

Continuing with Friday’s thought , it’s worth giving a concrete example of what QlikTech makes easy. Let’s look at the cross-sell report I mentioned on Thursday. This report answers a common marketing question: which products do customers tend to purchase together, and how do customers who purchase particular combinations of products behave? (Ok, two questions.

Examples 120
article thumbnail

Notes from the QlikTech Underground

Customer Experience Matrix

You may have noticed that I haven’t been posting recently. The reason is almost silly: I got to thinking about the suggestion in The Power Performance Grid that each person should identify a single measure most important to their success, and recognized that the number of blog posts certainly isn’t mine. (That may actually be a misinterpretation of the book’s message, but the damage is done.

article thumbnail

B2B PR - Social Media and Press Release Optimization

WebMarketCentral

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. PR is no longer just about writing press releases announcing your internally-focused company news to select industry media (though you should still do that), but also about writing news releases that demonstrate your expertise and provide valuable content for your prospects.

Press 20