Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. We will also be using the Workbooks integration with Hubspot, a cloud based inbound marketing tool, thus enabling them to take advantage of all the marketing analytical tools within Hubspot in conjunction with the CRM functionality and automat

Salesforce.com 179

Salesforce.com CRM Work Management Marketing Management 179

Biznology

FEBRUARY 20, 2013

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers.

Wikipedia 170

Wikipedia Content Eye-Tracking CAN-SPAM 170

Tomorrow People

FEBRUARY 20, 2013

'Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. We will also be using the Workbooks integration with Hubspot, a cloud based inbound marketing tool, thus enabling them to take advantage of all the marketing analytical tools within Hubspot in conjunction with the CRM functionality and automa

Salesforce.com 120

Salesforce.com CRM Work Management Marketing Management 120

The Effective Marketer

FEBRUARY 20, 2013

Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Well, times have changed. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent.

Marketing Attribution 108

Marketing Attribution Lead Ranking Spending Budget Management 108

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

FEBRUARY 20, 2013

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. ( excellent coverage about it from LinkedIn consultant Andy Foote ).

Social Media 126

Social Media Media Best Practices Linkedin 126

MLT Creative

FEBRUARY 20, 2013

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

B2B Marketing 79

B2B Marketing B2B Creativity Cost 79

LeadSquared

FEBRUARY 20, 2013

LeadSquared marketing software helps businesses in acquiring customers using modern scientific marketing methods. It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready.

Marketing Management 52

Marketing Management Comparison CRM Software 52

Hubspot

FEBRUARY 20, 2013

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it for them -- as in, how easy it is for visitors to navigate through your website.

Design 58

Design SERP Newsletter Keywords 58

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

FEBRUARY 20, 2013

Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Cool. Now I'm gonna ask you to place an over-under bet with yourself. How long do you think it'll take for that innovation to be copied or adopted by hundreds, if not thousands, of other people? Pretty good, eh? And chances are really good that, if you're talking about a marketing innovation from 2013 , it's already been copied by approximately one gazillion pe

Content 55

Content High Quality Lead Curation Traffic 55

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare.

Social Media 74

Social Media Studies Media Linkedin 74