A Gossamar Post by Megan - this post first appeared on Gossamar , a site dedicated to Gossamar - Inbound Marketing, Marketing and Sales Automation Today’s marketing strategies revolve around technology. Businesses that used to rely on an employee wearing a giant gorilla costume holding a sign can now use inbound marketing tactics to attract customers and prospects to them. Inbound marketing happens in ways that some business owners don’t realize and has completely changed how businesses approach current and prospective customers. No related posts. Blog Posts MORE >>

Inbound Marketing Automation works best when its viewed as a process driven by a strategy. This post explores this idea and provides guidelines on what to do and how to go about doing it. People who follow its advice may not get their strategy correct the first time, but each time they repeat their process, they will get better and better results. No related posts. Blog Posts MORE >>

How to solve the Content Problem in 45 minutes! In this detailed and thorough movie, we reveal the process Gossamar uses to design, create and use content within an Inbound Marketing Automation system. In it we cover: Developing personas Deciphering their buying-cycle stage questions and concerns Performing a content inventory and determining which assets can be reused and repurposed Creating the [.] No related posts. Resources Videos MORE >>

The first Pardot Marketing Automation conference was held this week in Atlanta, Georgia, Pardot’s home town. Among the insights we gleaned by attending are that a great analytics tool called GoodData has been built into Pardot's Prospect Insight, and it promises to make it much easier to derive real insight into your Inbound Marketing Automation process. Turns out that Toronto is a hotbed for Inbound Marketing Automation and an unusually large number of attendees were people we knew, had heard of, or have worked with already. Related posts: Introduction to Inbound Marketing Automation. MORE >>

Inbound Marketing Automation works best when its viewed as a process driven by a strategy. This post explores this idea and provides guidelines on what to do and how to go about doing it. People who follow its advice may not get their strategy correct the first time, but each time they repeat their process, they will get better and better results. Blog Posts MORE >>