The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel , Easy Lunch Boxes , SnapRetail just only to name some of them. No matter if there are critics or praise.
In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use. Before social media people went mainly to search engines to research and to find products and services. And even on the road these information are accessible through mobile devices. What do you think?