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MARCH 8, 2013 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor? Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers. –David Meerman Scott.
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JANUARY 30, 2013 Why Everybody Loves Infographics
What exactly are infographics? Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses.
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MAY 8, 2013 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
'The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. Why is this inbound marketing such a great way to generate leads? How can Inbound Marketing help you?
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AUGUST 14, 2013 3 Most Common Mistakes People Make When Optimizing Their Sites
'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. No matter how visited your site is, if it were to suddenly disappear from all search engines, that would strike a mortal wound in the heart of your success and your online prosperity will become a thing of the past. However, performing SEO means walking on a thin ice. Spinning Articles.
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FEBRUARY 9, 2013 Lead Generation with Inbound Marketing and PPC Advertising done right!
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on! When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that! How can Inbound Marketing help you?
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AUGUST 1, 2013 Is Content Marketing the New Home for PR Professionals?
'The rapid growth of content marketing is increasing demand for PR professionals. As a result, many are asking what skills they need to capitalize on this industry trend. content marketer combines the investigative and content production skills traditionally held by journalists with the outreach skills and promotion skills of PR professionals. Develop new skills. Sing your own song.
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INBLURBS 5 Tips for Content that Crosses Cultural and Linguistic Borders
| THURSDAY, APRIL 25, 2013
'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of. While a global readership might seem like something most of us dream of, with a little know-how it’s something that you too can achieve. Decide Who You Are Talking To. When you write for the web, you aren’t just pushing out content at random. You are engaging with others, convincing them to buy into your idea or product. Embrace the Multilingual Web. MORE >>
INBLURBS My prospects aren’t using social media, so I don’t need to be there!
| TUESDAY, FEBRUARY 19, 2013
WRONG! Increasingly prospects shift from traditional to the digital media. They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money! To get found online when future prospects are looking for products is one of the major challenges businesses are facing today. Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers. There you can segment your target audience at no cost. MORE >>
INBLURBS How to Effectively Launch Your Business or Product in a Foreign Market
| WEDNESDAY, MARCH 13, 2013
Have you set your sights on expanding your brand to overseas markets? In today’s global economy, going international is a smart move. It’s also one that needs some careful planning to get the best return on your investment. Foreign markets involve not only different languages but different cultures. That sure-fire strategy for your home market won’t always win customers overseas. In fact, in this world of social media, getting it wrong can be a business disaster. Look Before You Leap. There’s no such thing as too much research for an overseas marketing campaign. MORE >>
INBLURBS Internet Advertising – a New Dimension of Business Promotion
| MONDAY, AUGUST 26, 2013
'Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives. On one hand, advertising is any paid form of promotion of an organization, product, service or idea of a particular sponsor or advertiser. At first, advertising was mainly established in the print media, such as newspapers and magazines and then on the television and radio media. Internet advertising is rapidly evolving in the last few years. Web banners. Text links. mail footers. MORE >>
INBLURBS Expert Video: How to Create Your Future Customer Engagement Strategy
| FRIDAY, APRIL 19, 2013
'Constellation Research CEO and Principal Analyst R “Ray” Wang visited the Software Advice offices during the 2013 South by Southwest Interactive Festival to talk about some research he released called “ Building Your Interaction Strategy with the 9 C’s of Engagement.”. In today’s world, we face constant demands for our attention — from social media to news alerts and loyalty programs. Wang asserts that companies must find ways to cut through this clutter if they want to compete in the future. Delivery and Communication Styles: Channel, Content and Cadence. MORE >>
- 5 Jobs for Tomorrow’s Customer Service Team INBLURBS | FRIDAY, APRIL 12, 2013
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