Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Questions I often receive when working with CMOs specific to B2B.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.

The Onion Shares The Secret To Creating Content That Doesn’t Suck

B2B Marketing Insider

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […]. Content Marketing

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This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We see an underlying problem that could affect its acceptance by brands. We also take a closer look at Facebook’s new Creative Hub. Sponsor (37:52).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

3 Creative Highlights From Cannes Lions

It's All About Revenue

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech. Vogue in Vogue. the right data. 2. Millennials Are People, Too.

How to Harness the Power of a Referral Marketing Business


In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. After the sale, the customer success team generally watches over the account. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company?

Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Modern B2B Marketing

Author: Vyoma Kapur Welcome to Shark Week! This week, people from all over the world are tuning into content programming dedicated to—yep, you guessed it—sharks. This follows the well-timed release of The Shallows, a movie about a lone surfer’s survival attempts against a shark attack. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]


Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

Make the most of your social media fans


Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. To me, this sounds like the next big thing in the rapid progression of social media marketing. The match rate averages around 10 percent.

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How to Generate Qualified Leads and Delight Your Sales Team


We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. Sales and Marketing Alignment. What industry are they in?


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

7 of the Best Facebook Live Videos We've Ever Seen


This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. What if you mess up? And 3.7

Selling to the Point

Your Sales Management Guru

Selling to the Point.   – a book review-. This book should be scheduled for your next Acumen Sales Book Club. Selling to the Point by Jeffrey Lipsius is a unique sales training book and I have read many. What makes this book valuable is the author uses a story to drive home his key learning points.  What’s the magic learning points of this book?  The point of selling is buying. Books

The start-up strategy for beating Facebook

grow - Practical Marketing Solutions

Two of the hottest social network startups have taken decidedly different turns in their fortunes. If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat  to win in a fair race. Blab, a live-streaming app, occupied a unique space. What do you think?

Why digital transformation fails: ignoring staff and stakeholders


There is ample research on the reasons why digital transformation fails. We’ll mention one piece of research below. However, based upon experience and many, really many discussions over the past few years, here is one reason why digital transformation fails, whether it’s on the level of a business function, a process, an overall business model […].

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Why You Should Never Email a Proposal


Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. What could have caused this disappearing act? Was it the content of the proposal? Did the client get cold feet? It's possible. right? The Real Problem Isn't About Email.

Is Video the Future of Small Business Marketing?


A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. Squatty Potty isn’t alone among small businesses in tapping the potential of online video. ROI Small business video

Market With a Mission

B2B Marketing Insider

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […]. Marketing Strategy

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Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself


Choosing music for your video can be a tough choice and what can make that choice even more challenging are the legal considerations that come along with it. Unfortunately, this can be a grey and muddy area in terms of understanding what is and isn’t legal and fair regarding the rights to your video’s soundtrack. My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Let’s begin by figuring out how we get a piece of music we like into our video without facing litigation! How Can I Use An Artist’s Music In My Video? Comment.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Ultimate Guide to Social & PR Branding [Free Toolkit]


Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Having a compelling brand story is key, but remember: your story is more complicated than just words. Sure is a lot to keep up with, huh? Every business is different.

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13 Expert Resources on Reducing Bounce Rate


Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! These resources have been hand-picked to help you get a better handle on bounce rate and how you can improve your metrics.

Saving Bad Ideas? You Are Not Alone [Unthinkable Podcast]

B2B Marketing Insider

I yank open the fridge. It’s 8pm, and I haven’t eaten yet. I’m STARVING, except my fridge doesn’t seem to care. It’s slim pickins tonight. In the crisper draw, there’s half a raw eggplant — it’s starting to brown, and the skin is starting to wrinkle. Above Above that, some stale bread. Well, the ENDS of the […]. The post Saving Bad Ideas?

Which Video Content Channels Should Your Brand Invest In?

Content Standard

Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. Gone are the days when YouTube reigned supreme.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Accessibility Is Revolutionizing Influencer Marketing


The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. Sometimes these endorsements are laughable; sometimes they’re inspiring. Most importantly, they work. It’s just…different. At the championship parade in downtown Cleveland, he had on a Nike t-shirt. The thing is, though, it doesn’t feel forced or insincere. Mediakix ).

Streamline Your Marketing and Increase Summertime Sales

B2B Lead Blog

Looking for a way to maximize on the summertime shoppers and increase business sales? Summer is the ideal to time to seize on the purchase power of consumers and work to streamline and improve your marketing strategy. Here are some summer-specific marketing strategies to make your coming days a little brighter. Mobility Is Everything Mobile […]. Marketing Automation marketing automation

The Muse Is an Excuse [Unthinkable Podcast]

B2B Marketing Insider

We’ve got an EPIC episode today. Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first […]. Content Marketing

What We Learned About Convergence at #ThinkContent 2016


This post, What We Learned About Convergence at #ThinkContent 2016 , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! It’s one of the most exciting periods in history to be a marketer—but also one of the most stressful. Modern marketers are no longer judged solely on their ability to drive leads and sales.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

JetBlue’s Documentary Will Make You Rethink Work Culture


One of the hardest parts of content marketing is creating work that resonates with a wide audience and stays true to your brand. Producing a viral hit is nice, but it won’t do much good if it’s totally irrelevant or, worse, antithetical to what your company stands for. Perhaps no piece of content marketing did a better job of combining resonance and relevance in 2015 than “ HumanKinda ,” a 16-minute documentary JetBlue released in October to draw people’s attention to the growing epidemic of “busyness” in American culture. The U.K.’s

Matthews Professional Employment, Inc. – Your employment experts for over 47 years

Haley Marketing

Matthews Professional Employment, Inc. began as a Lake County independent staffing service in 1969. They grew to become a premier agency in Lake, McHenry, Cook, Kenosha, Walworth and Racine Counties, and nationwide. Their success can be attributed to their emphasis on building and maintaining strong long-term relationships with their clients and applicants, and focusing on their needs.

The Beginner’s Guide to Content Experiments

B2B Marketing Insider

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Content Marketing

Is Peer Collaboration Missing from Your Sales Coaching Strategy?


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Can Focusing on Content Marketing Help the ASJA Survive?


This article originally appeared on our sister site, The Freelancer. “We must attract members who are younger and more diverse. Otherwise, we risk extinction.”. So wrote Randy Dotinga, the outgoing two-term board president of the American Society of Journalists and Authors (ASJA), in his post-mortem “Exit Report: A Better ASJA, But More to Do.” That is no longer necessary. Joanne L.

Generating Leads With Responsive Content


Content marketing entails adopting various strategies that drive audiences to your product. You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content is done in so many ways, and all these share something in common—there is a need for multimedia (e.g.

How to Build Your Marketing Technology Stack: Your Due Diligence Guide


As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. For example, let’s say that you start a company blog and begin to generate traffic. You may decide to ramp up the volume of your content production to bring more people to your website. However, you can’t just choose any tool that looks like it could be a fit.

Handling Leads and Contacts Within Salesforce


It’s a question that I often hear asked by sales leaders: How should we handle our prospects within Salesforce? In fact, it was posed again recently on  Modern Sales Pros, which is an online forum for sales operations professionals like myself. Someone asked the group if it’s better to track prospects as leads or as contacts tied to accounts. And he’s exactly right. Blueprint.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why Your Mobile Content Strategy Should Include Micro-Moments

Content Standard

I’m on a street corner outside of a nondescript office building. It’s overcast, I’m in a city I’ve never been in before, and I have exactly one hour to grab food before my client meeting. look at my phone and desperately search for the highest rated sandwich in my vicinity. The highest-rated, non-messy sandwich. Micro-moment! And then I look at the price tag and gasp.