Fri.Apr 22, 2011

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Marketing’s golden opportunity in innovation

Chris Koch

Innovation is becoming more external to companies and more social. When Netflix’s internal engineers struggled to get more than incremental improvements in the company’s movie matching algorithm, the company put the problem to the internet and crowdsourced a 10% leap in accuracy (of course, it didn’t hurt that they offered a million dollar prize). Even funding for innovation is becoming more external and social.

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Podcast (Part 4): Offer Strategy & Pipeline Acceleration

The Point

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. In just 9 minutes, you’ll learn: • how to know when to serve up more aggressive, sales-oriented offers. • the 2 most common business cases for marketing automation. • key vendors to consider when looking at marketing automation solution

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Has Your Passion Been Lost In Your Marketing Process?

Digital B2B Marketing

I had not spoken to Lisa in a year, and only a handful of times ever. So imagine my surprise when Lisa greeted me and then said “you grow Momotaro tomatoes, right?&#. Wow, that is making a connection. That is what relationship marketing should be about. Connecting on a common interest and common passion. That passion is what B2B marketing is missing.

Process 101
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Are you trying to do all of your marketing yourself?

Biznology

Image by Vali. via Flickr. This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me realize how much I depend on Frank and on my other blog contributors to keep this thing running every day. We post almost every business day, except when I am on vacation (like next week--see you on May 2), and it could become a real grind if I needed to do it all myself.

Marketing 101
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Easy Search Marketing Advice with Rand Fishkin

Adobe Experience Cloud Blog

by Katie Byrnes We not only had the chance to have Rand Fishkin, CEO of SEOmoz.org, on a Revenue Master webinar, Improving Campaign Results with Search Marketing and Social Media , we were able to discuss some SEO in a sit-down interview. Read below for some quick search marketing advice, or watch the video. Pay attention to search. Search marketing has become increasingly popular in lead generation due to the act itself.

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Facebook's Like Button Turns One [Usage Data]

Hubspot

Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. A year ago, Facebook unvieled the Like Button at their f8 conference , marking the true extention of the Facebook platform to third-party websites. To commemorate the one year anniversary of the Like Button Facebook released some interesting data about the button's usage in its first year. 5 Facebook Like Button Usage Statistics. 1. 10,000 websites integrate with Facebook each d

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My Video Interview About B2B Social Media on EWeek Biz Advisor Blog

Paul Gillin

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

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4 Reasons Charlie Sheen Matters in the World of Inbound Marketing

Hubspot

Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. They might come from a TV show , from a rock band , from a political figure or even from the life of celebrities. And they might place question marks on things you have long taken for granted, inspiring you to, as Seth Godin might say, “ poke the box.

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CLIA Honors Earth Day with a SnapApp Quiz

SnapApp

This year, Cruise Lines International Association (CLIA) is recognizing Earth Day with a challenging trivia quiz in an effort to raise awareness and promote conservation. The Cruise Line Earth Day Quiz is only one of the CLIA's many environmental awareness?initiatives. ?The strides our cruise lines are making to reduce the impact cruising has on the environment are very impressive,?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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History Repeats – Facebook is the new AOL

Convince & Convert

My piece of a panel discussion on trends at SocialSlam in Knoxville, Tennessee a great event put together by my friend Mark W. Schaefer. History Repeats: AOL, Facebook, and Castles of Data. View more presentations from Jay Baer. Starting in 1992, America Online (AOL) spent more than $300 million sending floppy disks and later CDs to U.S. households, to entice citizens to sign up for their dial-up Internet connection service.

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