2011

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Why Klout matters. A lot.

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Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Now, for a different perspective. Even me. Right?

Are we killing our customers with engagement?

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By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. So, lots of companies have done just that. Sure, there are exceptions. Those customers are a minority, though.

7 ideas to turn PowerPoint slides into social media marketing gold

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Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. Populate Slideshare. Do it. 2. Spice up a blog post. Make an eBook.

The making of a social media slut

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I crossed the line.  I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low. A B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. Oh my God. Filthy. 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The 10 Best Corporate Blogs in the World

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My reaction to most company blogs: “Blah, Blah and Double Blah!&#. recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. IBM, SAP and Oracle are examples of innovative and remarkable blogs.

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Can you make money managing social media?

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Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” ” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value.  Overseas.

Social media pioneer says technology will transfom education

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LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His His company’s IPO assured that he has the financial resources to fund his dreams and passions for the rest of his life. And a particular passion is education. What are your thoughts?

Three reasons social media marketing favors small businesses

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I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. Look through the success stories in your blog reader. Coca-Cola. And of course the ever-present Zappos. Is anybody paying attention to the little guys?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The World’s Best Digital Marketing Campaigns

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BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. He tells you WHY they excelled, and WHAT the results were.

The Death of Internet Marketing and the Rise of Social SEO

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By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Gone are the days when bloated claims could pass as truth and lies went unpunished. Now is the time of social SEO. Then Came SEO.

15 ways to use Twitter to toast your competition

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There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There

3 Developments that are Sabotaging the Social Media Movement

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By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. However, as of late, something seems to be missing. Thought Leadership has morphed into clever personal grandstanding.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Finding the balance between personal and professional on Twitter

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I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? This is a great question and one that I have to address on two levels, philosophical and practical. Would you stand there and read press releases?

When social media destroys a career — The business case for being a fake

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A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

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How to create social media metrics that matter

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For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Don’t “Post” –  Publish.

Key to digital marketing success? Be less digital.

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One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. Robert Cialdini.

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

5 ways corporate culture determines social media success

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A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react? Are they truly open to the idea of customer dialogue?

Google’s plan for world domination — REVEALED!

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I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you.  It sure did last night when I was sipping whiskey on my back porch. Google’s business is built on collecting data about people and then selling those people highly targeted ads.  The more data they collect, the more ads they can sell. That’s why they introduced Google +. 

Dear social web, Let’s try keeping it real.

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I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

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The anti-prediction of 2012 social media predictions

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This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions? Lets’s start there, and then I will add four surprising 2012 predictions of my own at the end. Google+ will not be the Facebook killer. Doesn’t matter. Grade = A +.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

The hidden costs of social media conversation

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It’s all about the conversation. Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits. In the beginning, there was conversation. The conversation was always there.

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The Top Five Crowdsourcing Mega-trends

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I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business.  Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. Each crowd worker can only see his little bit of the project.

Case Study: Caterpillar and blue collar social media marketing

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One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. And while that may be true, don’t assume you know where your customers are getting their information, especially if you haven’t checked for awhile. Case in point: Caterpillar.  Credibility is key.

A broken heart for the social media community

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My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. have been trying to figure out how to deal with this tragedy.  I’ve been pushing it down, pushing it down.  I want it to go away. But I decided that not writing something would be cowardly and a disservice to a man who has helped me and so many people around the world. In a car. In a bus.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to self-publish your book

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Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. That was the decision I made for my first book, The Tao of Twitter , and here are some lessons learned that can help you get started on your own effort. The essential question.

Why are the “social media elite” ignoring us?

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I received an email this week from Dave Wellman , who is struggling with a problem experienced by many social media newcomers. His question: “How does a real unknown like me get the big name social media marketers to pay any attention to me?  They Am I just following the wrong people? Who would you recommend?&#. The social web is an enigma. It’s not always about the conversation.

Not Everyone Knows as Much as You Do About Social Media

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A guest post by David Lifson … Small business owners. They’re an impressive group that must to handle every element of their operation – from accounting to inventory and hiring to firing. Maybe the most important part of the business they need to manage? Marketing. However, we have to remember that they aren’t here in mass yet. Newness. Either way, it’s important they feel comfortable.

Five Mega-trends: How Social Media is Transforming Government

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A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. learned so much that I considered a five-part series on the topic, but one post will have to do for now! Let’s see if you agree. Secretary of State. Government. The U.S.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

A glimpse of the next generation of social media entrepreneurs

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By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  ’  I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!  The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.

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