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Eight lessons I’ve learned from Twitter

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I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year.  In that period I’ve moved from reluctant skeptic to poster-child advocate.  Here are a few of the lessons I’ve learned. 1) Respect the person behind the icon. Wow, talk about being humbled. No limits.

Finally! A B2B social media success story

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At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan Dube aka @DubiousMonk, a frequent comment contributor. The submissions can be found here and they are hilarious. 

Is blogging a man’s job?

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I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender. Once she became “James,&# her life changed.

How do I get my boss to understand social media?

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In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. Follow up.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Learning from Cosmo: My fresher, sexier blog

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One thing about blogging –  Headlines matter!  And this is what I’ve learned from standing at the grocery checkout line this week:  Nobody does headlines better than Cosmopolitan magazine. So I’ve decided to tear a page from the Cosmo playbook and make my blog fresher and sexier.  Five steps to a curvy new blog. Pete Cashmore: Our sexy uber nerd! Your best sex ever! 


Ten blog posts that mattered

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I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. Esteemed blogger Danny Brown called this article “The best blog post of the year.  This post was a breakthrough in some ways. think this was kind of a watershed in the community’s evolution.

How social media can hurt business relationships

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 . The social web may be the most revolutionary marketing tool since the advent of radio.  I don’t have to tell you why at this point.  But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood. Here are some ways social media can destroy customer relationships: 1)      Hit and run communication. Pick up a phone. Make a personal visit. Wrong. 

Christmas gone awry

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I’m Merry. I’m Jolly.  I’m in the Holiday Spirit. But this is just dumb. Illustration: [link].

Link 2

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Will Blogging Kill Trade Publications?

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I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  Take it away, Jeremy: As the founder of an online publishing company, you might expect my answer to this question to be a resounding and emphatic, “YES!&#  … but it isn’t.  How’s that for helping the competition?


Wireless data indicate recession surprises

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I have been working with a new regional telecom client and some of the latest industry data are fascinating. . wireless revenue is up 7.6 percent for the year led by data messaging.  It isn’t news that the wireless industry has been growing or that data has been off-setting a slowdown in voice. But the opposite has happened. What’s going on here? Voice markets are maturing. trend only. 

Combining the physical and digital worlds

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I received an email from my son this weekend titled “seriously mind-blowing.&#  And it was. Click on the image above to watch Pranav Mistry demonstrate several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.&#. would love to read your comments on this.

Facebook —Wake up! You’re a business, now act like one!

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Neicole Crepeau is among the smartest bloggers on my social media radar. Imagine my surprise when out of the blue she sent me this email: “Your blog made me think about some things and I’ve written an article for you. However, there is an even bigger obstacle to an expansion of business use of the social web, and it is in the networks themselves. . It has yet to make that work.

Falling in love with Skynet

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One of the great themes of our  “social media future&# discussion was “privacy&# and the ultimate stand we hope people would take to keep companies (like the mythical Skynet) from abusing personal data.  I thought a lot about this and Easter Island came to mind. Easter Island is the one of the most remote and desolate places on Earth and is home to the mysterious moai statues. 

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

This is the future of social media

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With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing.  But I don’t think we have really seen anything yet!  Google is in the best position by far to define social media monitoring, especially now that they are taking steps to fold in data from Twitter, Facebook and other platforms. Does this seem improbable?  10) The loner workforce.

Truth, Trust and Transparency … not Tiger.

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 . Jayme Soulati is a regular contributor to the {grow} community and she recently challenged me to comment on the whole Tiger Thang.  I challenged her back to go write her own darn blog and to my delight she did! Here’s Jayme: Public relations crisis managers are having a field day as the Tiger Woods debacle goes uncontrollably viral.   . You do not want to become an adjective.

Blurring lines between business and family on the social web

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One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. My strong recommendation is that you keep family and business separate.  The information needs of your family are going to be much different that those of your clients, right?  Still, I’ve found the best strategy is to keep it clean.  Respect

A non-commercial view of a social media “community”

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The U.S. Federal Trade Commission enacted new rules, effective yesterday, calling for bloggers to disclose any connection they have to an advertiser, including both sponsored posts and free products received for reviews or endorsements. So here’s where I stand –  I don’t have ads.  I will never do paid endorsements.  Period. This is happening.  . Please, please, please jump in.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Does the social web primarily benefit service companies?

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 . One of my favorite thought leaders and {grow} community members is John Bottom , a director at the Base One marketing agency in London.  If you’re selling something more physical, you need to first create the information-surround market (or at least understand the information-surround market) before you can start to get benefit from Twitter and other social media platforms.

Who are the most influential people in social media marketing?

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I’ve been thinking about lists on Twitter and how they might be used to assess someone’s influence.  I’m about to let you in on my thought process.   Please keep all  hands and feet in the car until it comes to a complete stop. We are entering murky and dangerous waters … My assumption is that if somebody puts you on a list, they really want to pay attention to you.  Rating.

Is this the end of the social media purists?

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I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social media purists has finally discovered the bright, clear light of capitalism. And it couldn’t have happened to a nicer guy — Jason Falls.  But a new day is dawning.  It’s a harsh business reality.

The curious case of the Twitter Quitters

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 . One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner. Enormous, global market potential (needs a lot of awareness). Small budget. No time to blog, develop content, etc. Tech-savvy. This type of reaction is not unusual.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Kiss and Tull

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I had  just listened to a Jethro Tull album on my iPod and then saw on my news alerts that the rock band is launching a new, massive tour of the U.S.  To me, this is the universe telling me I need to write a blog about Jethro Tull. This is how my mind works by Friday. If you give me a minute, I PROMISE there will be an illuminating point at the end that will make you gasp in wonder. . Twice. 

The best business opportunity in social media marketing

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Awhile back I put forth a “success formula” to create business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Benefits. The more I see and hear and learn about the social web, the more I’m convinced this is spot-on. You can see the whole article here , by the way. I’m learning that within this formula, content is a SEVERE bottleneck for most companies. 

Surprising research shows high social media involvement from B2B

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 . Yesterday Business.com released additional results of its milestone study of social media  usage across American business, this time with a focus on B2B.  This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage,  B2B is ahead of B2C in some key categories. What are your thoughts on this research?

B2C 2

Will an economic recovery pummel social media?

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I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK? As I was providing examples of how you can leverage content across various channels to increase awareness, I had to admit that I didn’t practice this very well myself. 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The six best marketing blogs you’ve never heard of

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I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources. These are blogs that I’ve been reading for at least a few months, are off the beaten path, and deserve a look to see if they fit for you. . CK is a consistent source of fresh ideas and original perspectives. . well most days at least. 

Most companies can’t connect social media efforts to success

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For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s comprehensive survey of corporate social media utilization.  Why is this report significant?  Let’s get to some of the highlights and implications: Where’s the beef?  . But as the graph above indicates, most companies report they can’t see a connection between social media initiatives and success.

Back and ready to rock

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Belem Tower, Portugal. Miss me?  You DID?  Awe, I missed you too. Time to get back to work after a spectacular two-week vacation in Europe.  But for fun, I thought I would give you a little insight into my holiday.  Here is my trip by the numbers: 1, 707 — Number of emails in my inbox when I got home. 691 – Number of photos I took on the trip. There’s a lesson there.  No kidding.  There’s


Are you using your buffalo?

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When the Native Americans killed a buffalo, they didn’t waste anything. Every part was used to provide food, clothing, shelter, tools and weapons. Are you using every part of YOUR buffalo — your marketing assets — to help you promote your business and acquire new customers?  In the social media era, this is an essential strategy. This tied up valuable working capital.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

B2B’s social media superstars

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Yesterday I covered the five worst B2B social media screw-ups, so now let’s look at the BEST. Success stories in this space are few and far between. recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one. Ingram makes the list for the very cool open Facebook sites connecting employees among its far-flung global operations. Any good?

B2B’s biggest social media screw-ups

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While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials. Earlier this year I assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies. Worst B2B corporate Twitter-er (by far) — DuPont. Where are you guys?

Where’s your truckstop?

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This begins a new series of five articles on getting more from your existing marketing program for little or no money. My hometown of Knoxville seems to be the epicenter of the U.S. Interstate highway system and, most logically, mega-truckstops have sprung up at the intersection of major routes. What could be easier than that? Where’s YOUR truckstop? Where do YOUR customers congregate?

Warning: Social media may be hazardous to your health

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A lot has been written about the “danger&# social media poses to companies and brands, but what about the real threat it poses to us as individuals? Immediate, transparent, global, free communication is one of the most breathtaking information advances since the telephone. But when there is an opportunity for human corruption, there probably WILL be human corruption. Risk to public safety.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.