2009

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How do I get my boss to understand social media?

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In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. Follow up.

Finally! A B2B social media success story

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At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan Dube aka @DubiousMonk, a frequent comment contributor. The submissions can be found here and they are hilarious. 

Is blogging a man’s job?

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I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender. Once she became “James,&# her life changed.

Eight lessons I’ve learned from Twitter

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I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year.  In that period I’ve moved from reluctant skeptic to poster-child advocate.  Here are a few of the lessons I’ve learned. 1) Respect the person behind the icon. Wow, talk about being humbled. No limits.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Research shows small business owners struggle with Twitter

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The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents used the micro-blogging site.

An interview with GE's Social Media Wizards

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She graciously agreed and included other team members in the process. Here is a discussion with: Megan Parker – “The Enthusiast&# and GE’s Twitter-er. An example of her creative flare: “Hey baby! GE donates $8M for UK maternal hospital&#. Sean Gannon – “The media guy&# corralling stories from around the GE system for the team. And one I hope I’m always learning.

Three reasons why Microsoft is cool again

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One of the points that differentiates me from other bloggers:  I’m old enough to remember when Microsoft was cool. They were the college drop-out geeks who conquered the world.  Then David turned into Goliath. And nobody likes Goliath. But I just get this sense that Microsoft is recaputuring its mojo. Let’s They would not fix my product and would not even recommend somebody who could. 

A futurist’s view of the “next big thing” in social media

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Venessa Miemis’ Twitter bio describes her as a “M etacog, futurist and thought architect tracking emerging media and technology trends & impacts.&#   Now THAT got my attention. Currently pursuing a masters degree in New Media Studies at the New School in NYC, she  has been passionately thinking and writing about the future for seven years. Venessa think it will be just the opposite. 

The end of PR as we know it

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I usually dismiss people who say that social media “changes everything.&# At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer&# that has served us well for generations.  The fact is, this is just the beginning — we are going to witness more and more of this kind controversy.  Once it goes viral, what can a company do?

Ten blog posts that mattered

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I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. Esteemed blogger Danny Brown called this article “The best blog post of the year.  This post was a breakthrough in some ways. think this was kind of a watershed in the community’s evolution.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How social media can hurt business relationships

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 . The social web may be the most revolutionary marketing tool since the advent of radio.  I don’t have to tell you why at this point.  But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood. Here are some ways social media can destroy customer relationships: 1)      Hit and run communication. Pick up a phone. Make a personal visit. Wrong. 

Christmas gone awry

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I’m Merry. I’m Jolly.  I’m in the Holiday Spirit. But this is just dumb. Illustration: [link].

Will Blogging Kill Trade Publications?

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I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  Take it away, Jeremy: As the founder of an online publishing company, you might expect my answer to this question to be a resounding and emphatic, “YES!&#  … but it isn’t.  How’s that for helping the competition?

API 2

Wireless data indicate recession surprises

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I have been working with a new regional telecom client and some of the latest industry data are fascinating. . wireless revenue is up 7.6 percent for the year led by data messaging.  It isn’t news that the wireless industry has been growing or that data has been off-setting a slowdown in voice. But the opposite has happened. What’s going on here? Voice markets are maturing. trend only. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Combining the physical and digital worlds

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I received an email from my son this weekend titled “seriously mind-blowing.&#  And it was. Click on the image above to watch Pranav Mistry demonstrate several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.&#. would love to read your comments on this.

Facebook —Wake up! You’re a business, now act like one!

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Neicole Crepeau is among the smartest bloggers on my social media radar. Imagine my surprise when out of the blue she sent me this email: “Your blog made me think about some things and I’ve written an article for you. However, there is an even bigger obstacle to an expansion of business use of the social web, and it is in the networks themselves. . It has yet to make that work.

Falling in love with Skynet

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One of the great themes of our  “social media future&# discussion was “privacy&# and the ultimate stand we hope people would take to keep companies (like the mythical Skynet) from abusing personal data.  I thought a lot about this and Easter Island came to mind. Easter Island is the one of the most remote and desolate places on Earth and is home to the mysterious moai statues. 

Truth, Trust and Transparency … not Tiger.

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 . Jayme Soulati is a regular contributor to the {grow} community and she recently challenged me to comment on the whole Tiger Thang.  I challenged her back to go write her own darn blog and to my delight she did! Here’s Jayme: Public relations crisis managers are having a field day as the Tiger Woods debacle goes uncontrollably viral.   . You do not want to become an adjective.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Blurring lines between business and family on the social web

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One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. My strong recommendation is that you keep family and business separate.  The information needs of your family are going to be much different that those of your clients, right?  Still, I’ve found the best strategy is to keep it clean.  Respect

A non-commercial view of a social media “community”

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The U.S. Federal Trade Commission enacted new rules, effective yesterday, calling for bloggers to disclose any connection they have to an advertiser, including both sponsored posts and free products received for reviews or endorsements. So here’s where I stand –  I don’t have ads.  I will never do paid endorsements.  Period. This is happening.  . Please, please, please jump in.

Does the social web primarily benefit service companies?

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 . One of my favorite thought leaders and {grow} community members is John Bottom , a director at the Base One marketing agency in London.  If you’re selling something more physical, you need to first create the information-surround market (or at least understand the information-surround market) before you can start to get benefit from Twitter and other social media platforms.

Who are the most influential people in social media marketing?

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I’ve been thinking about lists on Twitter and how they might be used to assess someone’s influence.  I’m about to let you in on my thought process.   Please keep all  hands and feet in the car until it comes to a complete stop. We are entering murky and dangerous waters … My assumption is that if somebody puts you on a list, they really want to pay attention to you.  Rating.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Is this the end of the social media purists?

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I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social media purists has finally discovered the bright, clear light of capitalism. And it couldn’t have happened to a nicer guy — Jason Falls.  But a new day is dawning.  It’s a harsh business reality.

The curious case of the Twitter Quitters

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 . One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner. Enormous, global market potential (needs a lot of awareness). Small budget. No time to blog, develop content, etc. Tech-savvy. This type of reaction is not unusual.

Kiss and Tull

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I had  just listened to a Jethro Tull album on my iPod and then saw on my news alerts that the rock band is launching a new, massive tour of the U.S.  To me, this is the universe telling me I need to write a blog about Jethro Tull. This is how my mind works by Friday. If you give me a minute, I PROMISE there will be an illuminating point at the end that will make you gasp in wonder. . Twice. 

Will an economic recovery pummel social media?

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I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK? As I was providing examples of how you can leverage content across various channels to increase awareness, I had to admit that I didn’t practice this very well myself. 

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The six best marketing blogs you’ve never heard of

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I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources. These are blogs that I’ve been reading for at least a few months, are off the beaten path, and deserve a look to see if they fit for you. . CK is a consistent source of fresh ideas and original perspectives. . well most days at least. 

Most companies can’t connect social media efforts to success

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For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s comprehensive survey of corporate social media utilization.  Why is this report significant?  Let’s get to some of the highlights and implications: Where’s the beef?  . But as the graph above indicates, most companies report they can’t see a connection between social media initiatives and success.

Back and ready to rock

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Belem Tower, Portugal. Miss me?  You DID?  Awe, I missed you too. Time to get back to work after a spectacular two-week vacation in Europe.  But for fun, I thought I would give you a little insight into my holiday.  Here is my trip by the numbers: 1, 707 — Number of emails in my inbox when I got home. 691 – Number of photos I took on the trip. There’s a lesson there.  No kidding.  There’s

GPS 2

Are you using your buffalo?

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When the Native Americans killed a buffalo, they didn’t waste anything. Every part was used to provide food, clothing, shelter, tools and weapons. Are you using every part of YOUR buffalo — your marketing assets — to help you promote your business and acquire new customers?  In the social media era, this is an essential strategy. This tied up valuable working capital.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Where’s your truckstop?

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This begins a new series of five articles on getting more from your existing marketing program for little or no money. My hometown of Knoxville seems to be the epicenter of the U.S. Interstate highway system and, most logically, mega-truckstops have sprung up at the intersection of major routes. What could be easier than that? Where’s YOUR truckstop? Where do YOUR customers congregate?

Warning: Social media may be hazardous to your health

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A lot has been written about the “danger&# social media poses to companies and brands, but what about the real threat it poses to us as individuals? Immediate, transparent, global, free communication is one of the most breathtaking information advances since the telephone. But when there is an opportunity for human corruption, there probably WILL be human corruption. Risk to public safety.

Three chronic problems emerging for social media professionals

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Over the past two weeks I’ve had the chance to personally interview a dozen leading American companies on their use of social media. The SM success stories are starting to emerge, but so are the problems. Here are three chronic problems I heard in almost every interview: Sponsorship. Measurement Systems. Emerging “listening&# platforms are too expensive for many small companies.

The REAL math behind your followers, Mr.Twitter Bigshot!

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I attended a webcast featuring a famous consultant and blogger (Let’s call him Twitter King) who mentioned that he had could exert influence over his 50,000 Twitter followers. REALLY? dissected his follower list (public information) and estimated HALF were “trash,&# meaning they were spam-generated, get-rich quick spammers, or porn. That brings his number of followers down to 28,000.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

“Listening” graphics have a long way to go

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The big BlogWorld Expo was this week in Las Vegas and I was anxious to learn as much as I could about what was going on out there. . What insight does this chart really provide? And yet, I see more and more meaningless stuff like this every day. I’ve been spending time studying the trends in social media monitoring and have been impressed with the rapid progress. 

22.83 μs: 420.0 ns, 12.57 μs, 58.00 ns 177.0 ms: 185.0 μs, 1.865 ms, 174.3 ms