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| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 6, 2012 25 Non-Financial Benefits of Business Blogging While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” ” The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc. | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 7, 2012 The evolution of a blogger By Srinivas Rao, Contributing {grow} Columnist. As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. The Novice. The Mechanic. As a mechanic you’ve mastered the basics. | | | | | | | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 5, 2012 Social media truly levels the playing field If you can’t see this video, click here: Anne Reuss on social media and accessibility. Stop what you’re doing and watch this short video. In under two minutes, you will receive a very powerful message. When I first connected with Anne Reuss on Twitter, of course I didn’t know she was deaf. But I did notice that she was looking for a job, so I did what I could to help her. Twitter. | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 10, 2012 Facebook: The Happiest Place on Earth? OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. And then this story is buzzing around about the guy who shot his daughter’s computer and posted it on YouTube because she whined about doing her chores in a status update. 61% had experiences that made them feel closer to another person. | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 5, 2012 Are you prepared to deal with social media backlash? The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. But we have only seen it begin to coalesce into a political force in the past 12 months. During Arab Spring, it was a unifying force to overthrow dictators. Last month, the web’s united stand stopped proposed legislation in the U.S. | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 8, 2012 Is social media contributing to political paralysis? I’m a student of history … probably half the books I read are biographies or something to do with a past era. So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations. How might we explain the change? There is a certain beauty in this. | | | | | | | | | -
Frankenstrategy. A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. humor joey strawn social media cartoon social media humor MORE >>
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