Lead Generation Check list – Part 6: A Multi-modal lead generation approach
markempa
NOVEMBER 11, 2009
This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. I wanted to provide a checklist that helps organizations optimize their lead generation process. My first post highlighted the mindset we SHOULD have – one that involves “pulling” not pushing; one that will help to ensure we are engaging and helpful as marketers; in the second installment, I offered tips for repairing the rift between sales and marketing ; thirdly, I outlined steps for creating an ideal custome
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