Sat.Dec 06, 2008 - Fri.Dec 12, 2008

grow - Practical Marketing Solutions

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5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan.". Their work history.

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

Tonight, Dec 11: From the folks that bring green to urban areas.Please join us at Chester's (60 Island St, Lawrence, MA) to celebrate another successful year of Groundwork Lawrence projects, partnerships, and programs with an evening of delectable food from Two Chefs are Better Than One , a silent eco-art auction, cash bar, and live music by Los Sugar Kings! Tickets are $45 each.


How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. He will also be releasing a new book called Me 2.0: He is the author of “Me 2.0: Finance

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Marketing is moving from a pure brand image play to something much more interesting. This is becoming an art in itself.

No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival. I fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007. You will also fall in love with them.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Where does this put social media in healthcare?

Lead Scoring; Points, Ranks, and Sales Handoff

Digital Body Language

Everyone uses the term "lead scoring" in demand generation. It's definitely a foundational concept for the industry, but under the covers, there are (or should be) two things happening, only one of which is scoring. The goal, of course, is to look at your prospects, and understand whether they are the right person (explicit scoring) and/or are showing the right level of interest (implicit scoring).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

We've all seen a similar cycle. if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Great goals, for sure, but not exactly quick wins. So, the reports aren't created for them and they end up with nothing. Let's start from the other direction, and look at 6 very simple measurements that you can provide them that they give them some simple insight into what's actually going on in marketing. What are they most interested in, and is it more awareness, discovery, or validation?

World Aids Day

Smashmouth Marketing

World Aids Day. Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51


Holiday Time: Top 10 Wish List for Sales

Digital Body Language

An interesting chat between Rob Leavitt ( [link] ) and Drew Neisser ( [link] ) on Marketing as a Service got me thinking about Marketing's other customer - Sales. What can we as marketers do for them. Okay, sales complains about marketing. But, it's the holiday season, so in that spirit, let's look at the Top 10 gift ideas for marketing to give to sales. Most of these are quick to implement and show real value to sales. Who knows, maybe next year, sales will even have you on their holiday gift list. okay, I don't guarantee that, but it's a nice thought.)

The Evolution of Email for Lead Generation

Acquiring Minds

According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. So there you have it, even an old Web 1.0 media

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Contact Washing Machine

Digital Body Language

I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text. Web forms, tradeshows, lists, internal systems, etc. We're then expected to use that data for analysis, segment targeting, lead scoring, etc. Time is too short for bad data.

Emotional Unsubscribes

Digital Body Language

I get asked a lot about unsubscribe rates as an indication of buyers losing interest. I always caution people not to look to hard at that number. If you think of your own behaviour when you lose interest in a particular sender, you'll see why (most of you). You just ignore them. That's it, no unsubscribe, nothing. I heard someone at Eloqua call this an "emotional unsubscribe" and I like that term for it. The trouble is, this is much harder to detect and react to. You might even see a little bit of email open behaviour from these recipients if they are using preview panes in their email client.

Two Interesting Blogs on Demand Generation

Customer Experience Matrix

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. The context was a discussion of system selection and the Raab Guide was paired with a reference to a very excellent series of posts on system selection on Maria Pergolino’s Inbound Marketer blog. Actually, only two of promised three parts are posted, but the first two are well worth a look. In particular, part 2 has a long list of evaluation criteria. Thanks a bunch, Maria.

Measuring Usability: A Task-Based Approach

Customer Experience Matrix

I think we all know that the simplest practical measure of intelligence is how often someone agrees with you. On that scale, University of Ottawa Professor Timothy Lethbridge must be some kind of genius, because his course notes on Software Usability express my opinions on the topic even better and in more detail than I’ve yet to do for myself. Happily, Lethbridge provides additional refinement of the concepts. language skills, physical disabilities, etc.). I’d be more specific and add skills such as analytical or technical knowledge. efficiency , defined as proficiency of an expert.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Books, Blogs, and Demand Generation

Digital Body Language

I'm in a bit of a circular world right now as I write a blog about Demand Generation that explores the topics in a book I've just written about using various web media, including blogs, for Demand Generation, and of course both the blog and the book will be used for generating demand. So, I should probably explain that, me, this blog, and the book. It all started about a year ago, in a conversation with our CEO, after a long series of trips to visit a lot of clients. And then Joe (our CEO) said "you should write a book about this". So, the book. Nothing wrong with that at all.

Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Smashmouth Marketing

If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! A friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!). So we finally gave it a shot. It's INTENSE and I don't recommend more than a 2 hour session at a time. sales

Why Writing Blogs for SEO Will Inevitably Fail

B2B Lead Generation Blog

Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website. Now it's pretty common advice to hear: launch a blog because the content will attract links and improve your search engine rank. Lee Odden over at the Online Marketing Blog shares a helpful perspective on why blogs written solely for SEO objectives will inevitably fail.

Lead nurturing putting the human touch into action with video and email

B2B Lead Generation Blog

I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. In my presentation I emphasized how lead nurturing is about timing, consistency and relevance. Today (which happens to be my 38th birthday) I got this email with a personal video from Gary Anderson, CEO of NetBriefings. I wanted to share this with you because I think it is a great example of lead nurturing by combining the human touch and timing in a personal and relevant way that connected with their business value proposition. You deserve it!!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Training On a Tight Budget


Given the economy, your firm may be looking for ways to reign in overhead expenditures. Perhaps training is one of those "discretionary" items you're thinking about cutting. Let me urge you to reconsider. There are a number of ways to trim training costs without reducing professional development opportunities for your staff. Here are a few suggestions: Plan training in advance. Human Resources

Level 5 Marketing


Marketing in this business suffers from low expectations. I find this true even among most marketing professionals. In the midst of a recession with the worst still ahead for most A/E firms, perhaps it's time to raise the bar in terms of what we expect our marketing efforts to achieve. First let me clarify that I use the term marketing in the conventional sense. Ah, now that's a tough question!

Getting More Out of Each Click with "Post-Click Marketing"


With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors.

Why Marketers Should Act Like 3-Year Olds


Granted, some people think we already do. But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? You: Because it has chlorophyll in it. 3-year old: Why? You: Because that's what helps it turn sunlight into food. 3-year old: Why? You: So it can live. 3-year old: Why? You: Because grass WANTS to live. 3-year old: Really?


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. Tell us a little bit about how you got into B2B marketing and what you like most about it. I got into marketing from the creative side, because my background includes writing, design and Web development. Use "friction" to your advantage. to find an optimal combination. Survey them.

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