Sat.Dec 01, 2007 - Fri.Dec 07, 2007

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Trending Sources

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. The question is how does this truly impact PR? Top media coverage now extends from traditional media (i.e. del.icio.us

Marketing Edge

Marketing Edge

this week i attended the society for new communications research (sncr) conference in boston. it was inspiring how some companies are working within the parameters and cultures of social media. they are flexible enough to bend their

Marketing Edge

Marketing Edge

jeremiah owyang of forrester, seth godin author of meatball sundae, and steve mann head of social media for sap doing a webcast at noon central today. i'll live blog it here. just the highlight please, ok

Marketing Edge

Marketing Edge

an observation from the society for new communications reserch conference in boston, dec. 5 and 6: social media is like having babies. as a father of five, i speak from experience: 1) there never really is a good time

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Crystal Ball

PR Meets Marketing

Crystal Ball

PR 2
PR 2

PR's role in new media podcast

PR Meets Marketing

Paul Dunay of Buzz Marketing for Technology interviewed me a few weeks ago on how new media is impacting PR. Check out the podcast here. Even in these short few weeks, I've learned so much more from everyone, such as Jeremiah Owyang , Todd Defren , CK , Mack Collier and others. Update: Bad me, I forgot Tom Pick !   Let me know what you think of the podcast. technorati tags : Marketing Paul Dunay press release PR public relations social media. del.icio.us tags : Marketing Paul Dunay press release PR public relations social media.

PR Meets Marketing » PR Pitch Review: Advanta’s Ideablob Part 2

PR Meets Marketing

ideablob home page i previously posted about the pr pitch and program around advanta's ideablob.com site. as part of the email i received, advanta representative erick also asked for my opinion about the site

PR 2

PR Pitch Review: Advanta’s Ideablob Part 2

PR Meets Marketing

I previously posted about the PR pitch and program around Advanta's Ideablob.com site. As part of the email I received, Advanta representative Erick also asked for my opinion about the site. Ideablob is a site where entrepreneurs can submit business ideas for review. The unique aspect is that $10,000 is awarded to the idea that receives the most number of votes by registered users. Each user is allowed only one vote per month and once during the final monthly showdown. think this is a good concept to help entrepreneurs, small businesses or desk jockeys kick start their ideas. User Profiles.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Ideablob Home Page

PR Meets Marketing

Ideablob Home Page

PR 2
PR 2

Ideablob User Profile

PR Meets Marketing

Ideablob User Profile

Ideablob Explore

PR Meets Marketing

Ideablob Explore Screenshot

PR 2
PR 2

Ideablob Mentor

PR Meets Marketing

Ideablob Question of the Day screenshot

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.

PR 1

Excellent Podcast on Interactive PR

WebMarketCentral

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS.

I Am NOT an Audible Fan

My Travels on the Net

I recently got a Zune (Microsoft's version of the iPod.) and I really like it. Being a long time NPR listener, I've heard about Audible for downloading audio files and decided to try it out. They have a one month free trial. (Or so they make it sound. Read the fine print.) First Red Flag Audible required a credit card for this "free" offer. They're hardly the first company to do this but it still says to me, "We're going to try to get every penny we can out of you. Please forget when you signed up for this service." That's baloney. You shouldn't need special software to download an MP3 file.

Stuff I Found when I Should Have Been Working

My Travels on the Net

The Newbiew Guide to Social Networking - This is a good primer on social networking. It does a good job describing how to find niche social networks and things to consider when setting up your account. The Blogger's Guide to SEO - I don't agree with everything they say in this guide (sucha s telling you not to use a service like Blogger) but it does give you good info for how to think of your blog from an SEO perspective. SEO Digger - With this SEO tool you can find out for which keywords your site ranks high enough to be in Google Top 20.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

I Love It When People Say Nice Things About Me!

My Travels on the Net

If you've read my artilce about Google Alerts , you know that I've got alerts set up for my name and business name. A few days ago I got an alert directing me to Tom Pick's Web Market Central blog. His post was about the Top 100 Social Media & Social Networking Blogs for 2007 according to VirtualHosting.com's blog. Although mine didn't make the list, Tom was kind enough to suggest that maybe it should have. Thanks Tom. Right back at'cha

Smart Marketing: Search Engine Marketing; Check out Search Engine Standard magazine

Smart Marketing

i just finished reading the latest issue of search engine standard magazine and i must say, i'm impressed. they keep coming out with insightful content to educate the internet marketer. in this issue there was an article by nick usborne

FAQ 0

Smart Marketing: Small business branding; Developing a FAQ page for your website

Smart Marketing

if small business branding is all about developing trust and credibility among your buyers, then what better place for a small business branding program to invest than in your website's faq page. if you think about it, this is where a