Wed.Aug 24, 2016

grow - Practical Marketing Solutions

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A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? Hopefully, it helps you too. Scale Content Marketing With A Solid Foundation. Repeat.

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How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely. ” My response.

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How to select the perfect B2B data vendor

Biznology

Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Data needs for acquisition. Criteria for vendor evaluation. The data product. Criterion. Considerations. Quantity.

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What a Buyer Wants: Personalized Advice, Business Value and ROI

The ROI Guy

For corporate web sites and marketing content, respondents indicated the need for “relevant content that speaks directly to them and their company.” In fact, 69% said it was “very important,” while 27% said it was “somewhat important.” From these results, one can see that one-size-fits-all white papers, the crack cocaine of content marketing, don’t cut it any more. What can you do for me?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Why So Many Email Marketers Are Worried About Spamhaus

It's All About Revenue

The talk this week in Deliverability has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didn’t have any confirmation capabilities. Those addresses were then added to the lists of those sites. No Denying It.

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5 Ways to Control Your Email Addiction [Infographic]

Hubspot

If you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine -- the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those were things like eating, or having a nice conversation. So we repeatedly check it, hoping for the same reward.

How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

Hubspot

With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. What is a Snapchat Story? How to Create a Snapchat Story.

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What You Need to Know About Email Feedback Loops

Act-On

Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. myself have used it quite loosely with my clients, disregarding the fact that many email marketers are unaware of what feedback loops (or, simply put, FBLs) actually are and how they can affect their email marketing efforts. Every discipline has its own definition of “feedback loop.” Comcast.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

See You at Content Marketing World

NetLine B2B Marketing

It’s time to make your content work smarter, not harder. In two weeks the top minds in marketing will come together in Cleveland for the largest content marketing event on the planet…and we want to know — will you be there? We believe in the power of content (especially when it comes to b2b demand generation), and we are thrilled to be surrounded by marketers who feel the same way we do. Booth #44.

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8 Tips for Creating an Email Newsletter Your Subscribers Will Love

Opentopic

business2community.com – Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale. Email newsletters can help you connect with your customers. To be effective, newsletters must be carefully crafted and offer something of value to your customers. Today’s consumers are highly. The post 8 Tips for Creating an Email Newsletter Your Subscribers Will Love appeared first on Opentopic. Brands & Marketers

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Exceed Customer Expectations In The New Age Of Personalization

B2B Marketing Insider

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. Further, only 7% say their companies actually do […]. Marketing Strategy

5 Tips To Rock Your Snapchat Marketing

B2B Marketing Insider

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […]. Content Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 Essential Marketing Skills that Drive Growth in Professional Services

Hinge Marketing

Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? It’s not always obvious. At the highest level, digital marketing gets top priority. Marketing Skill #1: SEO.

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Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Even goldfish have longer attention spans than the average human at this point in time (nine seconds)…which is strange to imagine. What’s happening to our ability to focus? […]. Content Marketing

8 Cool Marketing Analysis Tools for Data Junkies

Opentopic

business2community.com – Data is every marketer’s best friend. Without data, we couldn’t identify what’s working well in our campaigns, diagnose potential problems, or decide upon which areas to focus our efforts. However, some data is more valuable than other data, and knowing which metrics to monitor can mean the difference between success and failure. There are dozens (if not hundreds). The post 8 Cool Marketing Analysis Tools for Data Junkies appeared first on Opentopic. Brands & Marketers

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The human side to SEO: the power of personas

Opentopic

searchengineland.com – Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in SEO for. The post The human side to SEO: the power of personas appeared first on Opentopic. Marketing - Financial Services

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Two New Advertising Revenue Models Publishers Are Using to Make Money

Opentopic

mequoda.com – Two New Advertising Revenue Models Publishers Are Using to Make Money There are two new advertising revenue models in town – and you probably didn’t even know they existed Since magazine, newspaper, and newsletter publishers turned to the web, there have been a series of advertising revenue models deemed fit to secure the futures of those publishers. The post Two New Advertising Revenue Models Publishers Are Using to Make Money appeared first on Opentopic. Marketing - Publishers

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American Recruiters Strives to Be Better With New Custom Website

Haley Marketing

American Recruiters, headquartered in Parkland, Florida, happily announces the launch of its new custom website with the goal of helping its candidates and clients Be Better. This comprehensive recruiting website will certainly attract – and retain – more visitors to americanrecruiters.com. Looking for a website that is designed to inform, convince and help out new prospects?

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Use Marketing Automation to Improve Operational Efficiency

B2B Lead Blog

Addressing inefficiencies is one of the most critical things a business owner can do. By improving business efficiency, businesses can seek to reduce labor needs, improve the brainpower of their team, reduce overhead expenses, and increase profit margins. Yet, while every business owner would like to improve the operational efficiency of their business, many simply […].

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7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive b2b

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it?

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!

Vidyard

If you’re reading this post, you’re probably already using video. We’d even bet on it. But that’s not really a big bet to take when 87% of online marketers use video today and 96% of B2B organizations are leveraging video marketing content. The only thing is, ‘using’ is a pretty loose term. There’s a broad spectrum in the use of video in marketing. and generating leads or tracking ROI from video.

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ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Messages Customized Messages 6 Select Messages State-Based Flows 10 Execute Interactions Deliver Messages Execution 19 Analyze Results Reporting Result Analysis 16 According to the Guide: Vendors in this category build messages that are tailored to the recipient.

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ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts. Target Scoring isn’t just any use of predictive analytics, which can also include things like finding surges in content consumption (used to identify intent) or recommending the best content to send an individual. An ABM program can easily get started using that list.

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7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive b2b

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it? The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Bulldog Solutions

In Part I of this two-part post, Courtney Abud covered the latest trends in virtual and augmented reality (VR and AR, respectively) and how leading brands like McDonald’s, Merrell, AT&T, Burger King, Nintendo and many others are leveraging VR and AR to create memorable experiences that enhance their brands. However, these are all consumer-oriented initiatives. What about B2B marketers?

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When There’s Too Much in the Tool Box

LeanData

It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has been inundated with sales solutions designed to make every facet of a reps’ job easier and enable businesses to sell in a more structured, efficient manner. It’s giving them headaches. Shiny Toy. Tweet this.

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3 Ways to Boost Your Sales With an ROI Calculator

SnapApp

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. What you might not know is that an ROI calculator can actually boost your sales in three ways. 1.

How Long Before Brands Completely Abandon Twitter?

Opentopic

business2community.com – Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer. The post How Long Before Brands Completely Abandon Twitter? appeared first on Opentopic. Brands & Marketers

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 Ways to Improve Your Reach on Facebook

Opentopic

socialmediatoday.com – Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Brands & Marketers

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