Tue.Sep 27, 2016

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The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your Customers Is Needed. Use: Interviews.


Turn Leads into Customer Advocates


It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then? Hive9


How To Decide Whether Marketo RCA Is Right For You


The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible.


How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Exploit the hours employees spend on social media


When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. So, this is sort of a clever bait-and-switch.

The Massive Impact of Personalized Omni-channel Experiences

B2B Marketing Insider

One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. Content Marketing

Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. Content Marketing predictions trends

5 reasons your business needs a mobile app

B2B Marketing Insider

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. Marketing Strategy Mobile

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How CMOs Can Make Sense of Today's Technology Landscape

It's All About Revenue

Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker. And you'll notice my use of the words "as we speak today" earlier. Overwhelming to say the least. The Shift Is Obvious. What shift you ask?

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community


Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. About Infer. Additional Resources. Learn more about Infer’s momentum on the Infer blog.


Announcing Vidyard’s New Interactive Video Player


Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Finally that day is here! Pretty incredible, right? Thanks Em!

Facebook Live Almost Died. Now It Could Rule the Media World


On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national stage. Others doubt that Live will ever take off. billion users. With 1.71

The Hashtag That Could Tilt the Marketing Automation World

Content Standard

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. spent many late nights at work trying to figure out ways to show which pieces of content were working for our content marketing program. Lead Reports.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Everybody has a plan — until they get digitally disrupted


The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” ” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” ” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to imagine. Informed decision-making.

3 Core Functionalities for Multi-Channel Marketing

Modern B2B Marketing

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. through SMS text, email, and even direct mail).


How to Run a Webinar: Have a Marketing Automation System in Place

Lead Liaison

This is the fifth installment in the series  How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Log their status (no show, registered, etc.)

10 Common Phrases You Should Stop Using in Client Emails Immediately


Think your email skills are strong ? Think again. As it turns out, we all overestimate our ability communicate effectively over email. In a study published in the Journal Of Personality And Social Psychology , email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately. Start by cutting the fat.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

10 Pieces of Content Your Audience Really Wants to See [New Data]


Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. What content types do readers want to see more of in the future? Social Media. News Articles.

Why Your School Should Move Away from Purchased Lists


Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one's going to apply to your school if they've never heard of it. But didn't you listen to your mother? What did she tell you about short cuts? Ignore this if your Mom was totally OK with taking short cuts.). Applying to school isn't an impulse purchase. Not good.

How to Make the Most of Your To-Do List: 7 Styles to Try


In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever's next that we forget what we were doing in the first place. So if we want to remember anything, we have to write it down. We are a to-do list family. To-do lists have quite the history. What did that look like, once upon a time? The Earliest To-Do Lists.

Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild


Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. You might ask, what the heck is a marketing guild? Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Build a Social Media Army


The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention. Training your team. Working together.

Ranking Our Top 10 Blogs from the Summer


It’s been just about a full month gone by since the unofficial conclusion of summer – the kids have returned to school and everyone’s back on the daily work grind. The air is more crisp, the lattes are more pumpkin spiced, the leaves are more orange. It’s not a bad time, for sure – it’s one of my favorite times of the year – but it’s just not quite summer. Just Remember C.O.R.E.  .  .

3 Strategies to Identifying the Best Influencers for Your Brand


The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign. Identifying your ideal influencer persona is critical before launching your influencer marketing campaign. Having your influencers discuss their brand experience with consumers is essential. Positive reviews and discussions about your brand builds trust and loyalty with your followers and the audiences your influencers reach. Recognize Topics of Influence. This is one area you shouldn’t slack in when selecting the right people for the role.

Why Measurement is Critical to Brand Experience Success

Experience Marketing Insights

Improve your event with smart measurement strategies

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.