Fri.Dec 02, 2016

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How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

Hubspot

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. EST for the big reveal of brand new data. Email Marketing Video Daily Prom

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. 1. Evaluate last year’s successes and failures  . The best place to start planning for the future is to look at the past. Did you make your lead goals?