2016

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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

5 Reasons most content marketing is FAR behind where it needs to be

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No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! ” Perhaps that was true three years ago but it’s not true any more. That is so 2012.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. It sucked.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. The Content Marketing Plan (Agenda). Images.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. It’s unlikely that a content strategy that worked five years ago will work today. Thinking like a media company. Gorditas.

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Emoji marketing? You better believe it!

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By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford Dictionary chose an emoji as the word of the year.

One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of  The Content Code   book, but I wanted to share with you one problem I see all over the web that might be secretly killing your content. Keyword.

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7 Ways a small business can use social media resources wisely

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This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. In fact, large brands are devoting a significant part of their marketing budget to these efforts. Do you enjoy writing?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to turn social media connections into an actionable audience

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By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake. It simply means the door has been opened. Don’t believe me? Let me prove it to you. Fowler.

The lost blogging monarchy, the defeat of links, and the war on social media

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I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings. So much has changed. Everything feels unfamiliar and new: new buildings, new cars, new technology everywhere you look. After a good meal, you get on the Internet to see what you missed in those years.

Snapchat engagement and other myths

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I have been absorbing as much as I can about Snapchat and its potential for businesses. The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! The strong business case for Snapchat I keep hearing over and over again is that “engagement is through the roof.” But is that true?

5 Ways to keep up with the avalanche of online customer feedback

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By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X increase in customer complaints in UK. Cheryl”.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. ordered a Batman utility belt from my cereal box, I collected Batman cards, I even drew up plans to build a Batmobile in my basement. dwelled in a cardboard Bat Cave. How did this happen?

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Teaching is the New Marketing

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Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. Three Examples. 1.

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Power on the web comes from social sharing and that happens by focusing your resources on building trust, not traffic. Clearly The answer?

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The FTC and Influence Marketing: The crackdown begins

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By Kerry Gorgone, {grow} Contributing Columnist. Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts. Just ask Cole Haan.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are you becoming an obsolete marketing professional?

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I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are marketing executives from small and large companies in the greater New York area. The Millennials are coming! They already know this stuff.”

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Podcasts and advertising: Meet social media’s new super power

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We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. probably consume more content than ever. You heard me correctly. million. Find the podcast on Stitcher.

Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Is there a difference? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” ” Really cool, right?

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Are you ready for the mega-shift from social media to private media?

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Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. More than 900 million people use Messenger now.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve heard from our community that people are still worried about missing important updates from the friends they care about.

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A complete strategy for effective scheduled tweets

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By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. How I Use Automation To Manage Scheduled Tweets. Pretty sweet, huh? When Scheduled Tweets Become SPAM. Right?

Marketing: New architects of the customer experience?

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There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? Let’s discuss. But still. Yikes!

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! became more dedicated and disciplined, which really paid off because the only way you’re going to get good at this is to practice!

16 Essential educational resources for the marketing professional

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By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. General Learning Resources. series of case studies on autodidacts, Kio Stark’s look at self-guided learning is 200 pages of engaging stories. Udemy.

New research explodes the status quo of customer service

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How much time do you spend each week learning something new? It’s a problem for me, which is why I love podcasts so much. I can usually find a way to fit in a 30 minute podcast and feel energized and refreshed. I am even getting a lot of new blog posts ideas from podcast discussions that inspire me. Two cool new apps for the content creator. Lots of possibilities here. Here we go ….

How to achieve flow when you create content

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Have you ever achieved “flow?” ” When I was writing my book The Content Code , it happened to me. It was something weird and wonderful: The fact that I was covering an entirely new subject presented a significant intellectual challenge. knew this book could be my best work. Once I wrote for 18 hours in a single day. In flow state, nothing else seems to matter. You’re busy.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

8 Practical applications for influence marketing

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In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. Research.