2016

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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. It sucked.

5 Reasons most content marketing is FAR behind where it needs to be

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No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! ” Perhaps that was true three years ago but it’s not true any more. That is so 2012.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. The Content Marketing Plan (Agenda). Images.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How to turn social media connections into an actionable audience

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By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake. It simply means the door has been opened. Don’t believe me? Let me prove it to you. Fowler.

5 Ways to keep up with the avalanche of online customer feedback

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By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X increase in customer complaints in UK. Cheryl”.

Should your content generate leads or relationships?

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A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” ” I asked.

7 Ways a small business can use social media resources wisely

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This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. In fact, large brands are devoting a significant part of their marketing budget to these efforts. Do you enjoy writing?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Emoji marketing? You better believe it!

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By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford Dictionary chose an emoji as the word of the year.

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Power on the web comes from social sharing and that happens by focusing your resources on building trust, not traffic. Clearly The answer?

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The lost blogging monarchy, the defeat of links, and the war on social media

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I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings. So much has changed. Everything feels unfamiliar and new: new buildings, new cars, new technology everywhere you look. After a good meal, you get on the Internet to see what you missed in those years.

Teaching is the New Marketing

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Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. Three Examples. 1.

Snapchat engagement and other myths

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I have been absorbing as much as I can about Snapchat and its potential for businesses. The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! The strong business case for Snapchat I keep hearing over and over again is that “engagement is through the roof.” But is that true?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. ordered a Batman utility belt from my cereal box, I collected Batman cards, I even drew up plans to build a Batmobile in my basement. dwelled in a cardboard Bat Cave. How did this happen?

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Why it’s a very good sign that people don’t read your content

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By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated.

Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Is there a difference? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” ” Really cool, right?

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Marketing: New architects of the customer experience?

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There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

The FTC and Influence Marketing: The crackdown begins

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By Kerry Gorgone, {grow} Contributing Columnist. Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts. Just ask Cole Haan.

Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! became more dedicated and disciplined, which really paid off because the only way you’re going to get good at this is to practice!

Are you ready for the mega-shift from social media to private media?

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Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. More than 900 million people use Messenger now.

A complete strategy for effective scheduled tweets

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By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. How I Use Automation To Manage Scheduled Tweets. Pretty sweet, huh? When Scheduled Tweets Become SPAM. Right?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. People are driving slowly around their neighborhoods, coming to a stop for no apparent reason. Of course there IS a reason…they’re hunting for Pokémon. Seriously! As you’ve no doubt heard, the 90s phenomenon Pokémon is back in a big way, thanks to the Pokémon GO app. Keep lures active.

How to achieve flow when you create content

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Have you ever achieved “flow?” ” When I was writing my book The Content Code , it happened to me. It was something weird and wonderful: The fact that I was covering an entirely new subject presented a significant intellectual challenge. knew this book could be my best work. Once I wrote for 18 hours in a single day. In flow state, nothing else seems to matter. You’re busy.

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve heard from our community that people are still worried about missing important updates from the friends they care about.

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8 Practical applications for influence marketing

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In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. Research.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Does every business need content marketing? A reality check.

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By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. This is the real world. Business is hard. Not even close. .

Are you becoming an obsolete marketing professional?

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I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are marketing executives from small and large companies in the greater New York area. The Millennials are coming! They already know this stuff.”

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A Special Message for You: The Power of Personalized Marketing

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By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Normally, I don’t see these emails come in, because SaneBox spirits them away to the “SaneLater” folder, never to be seen again, but this one happened to come in while I was refreshing my mailbox. Then I click the next email, which is also a newsletter. Why his?

16 Essential educational resources for the marketing professional

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By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. General Learning Resources. series of case studies on autodidacts, Kio Stark’s look at self-guided learning is 200 pages of engaging stories. Udemy.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? Let’s discuss. But still. Yikes!

How your personality aligns with social media content types

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By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. However I do think there is something to this idea. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. It gives me room to tell the whole story.

Case study: Small business content marketing success

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By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family. Most of this growth is attributed to our content marketing strategy. The Results. Consistency.

The Data-Driven Sales Team: Why Social Selling Works

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Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change. Others are in the class because they are being FORCED to embrace the change. And so I don’t need your data to do that.”. Of course social selling is more than data. Sales Needs to Adjust to Compete.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.