2016

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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. It sucked.

5 Reasons most content marketing is FAR behind where it needs to be

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No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! ” Perhaps that was true three years ago but it’s not true any more. That is so 2012.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. The Content Marketing Plan (Agenda). Images.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible. That’s the conclusion from an extraordinary research study by University College London provided in several new books and reports. Here we go. 1. Social media is not making us more individualistic. Here we go. 1.

Should your content generate leads or relationships?

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A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” ” I asked.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. It’s unlikely that a content strategy that worked five years ago will work today. Thinking like a media company. Gorditas.

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One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of  The Content Code   book, but I wanted to share with you one problem I see all over the web that might be secretly killing your content. Keyword.

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7 Ways a small business can use social media resources wisely

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This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. In fact, large brands are devoting a significant part of their marketing budget to these efforts. Do you enjoy writing?

Snapchat engagement and other myths

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I have been absorbing as much as I can about Snapchat and its potential for businesses. The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! The strong business case for Snapchat I keep hearing over and over again is that “engagement is through the roof.” But is that true?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The lost blogging monarchy, the defeat of links, and the war on social media

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I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings. So much has changed. Everything feels unfamiliar and new: new buildings, new cars, new technology everywhere you look. After a good meal, you get on the Internet to see what you missed in those years.

Teaching is the New Marketing

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Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. Three Examples. 1.

5 Ways to keep up with the avalanche of online customer feedback

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By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X increase in customer complaints in UK. Cheryl”.

The business case for unbranded content

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In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Power on the web comes from social sharing and that happens by focusing your resources on building trust, not traffic. Clearly The answer?

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The FTC and Influence Marketing: The crackdown begins

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By Kerry Gorgone, {grow} Contributing Columnist. Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts. Just ask Cole Haan.

Are you ready for the mega-shift from social media to private media?

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Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. More than 900 million people use Messenger now.

Are you becoming an obsolete marketing professional?

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I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are marketing executives from small and large companies in the greater New York area. The Millennials are coming! They already know this stuff.”

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Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Is there a difference? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” ” Really cool, right?

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

A complete strategy for effective scheduled tweets

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By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. How I Use Automation To Manage Scheduled Tweets. Pretty sweet, huh? When Scheduled Tweets Become SPAM. Right?

Marketing: New architects of the customer experience?

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There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled.

Podcasts and advertising: Meet social media’s new super power

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We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. probably consume more content than ever. You heard me correctly. million. Find the podcast on Stitcher.

Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! became more dedicated and disciplined, which really paid off because the only way you’re going to get good at this is to practice!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

16 Essential educational resources for the marketing professional

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By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. General Learning Resources. series of case studies on autodidacts, Kio Stark’s look at self-guided learning is 200 pages of engaging stories. Udemy.

Why marketing today takes courage

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I recently spent a few days with the CMO of a well-known company in Denmark. filled his head with a vision of what was both necessary and possible in this new world of digital marketing and he turned to me with a serious look on his face. “This is going to be difficult, isn’t it?” ” he said. “What do you mean?” ” I asked. It means moving from. Trade shows.

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8 Practical applications for influence marketing

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In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. Research.

How to achieve flow when you create content

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Have you ever achieved “flow?” ” When I was writing my book The Content Code , it happened to me. It was something weird and wonderful: The fact that I was covering an entirely new subject presented a significant intellectual challenge. knew this book could be my best work. Once I wrote for 18 hours in a single day. In flow state, nothing else seems to matter. You’re busy.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why “rich content” is central to your social media strategy

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Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. This was long before “influence marketing” was a thing and I called this new trend “social scoring.” Twitter?

New research explodes the status quo of customer service

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How much time do you spend each week learning something new? It’s a problem for me, which is why I love podcasts so much. I can usually find a way to fit in a 30 minute podcast and feel energized and refreshed. I am even getting a lot of new blog posts ideas from podcast discussions that inspire me. Two cool new apps for the content creator. Lots of possibilities here. Here we go ….

A Special Message for You: The Power of Personalized Marketing

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By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Normally, I don’t see these emails come in, because SaneBox spirits them away to the “SaneLater” folder, never to be seen again, but this one happened to come in while I was refreshing my mailbox. Then I click the next email, which is also a newsletter. Why his?

The stress of authenticity and other reasons social media is exhausting

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By Brooke Sellas, {grow} Contributing Columnist. teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. truly believe in being authentic and transparent. But how far does it have to go? Transparency & Authenticity Are Not The Same. First, a quick lesson. have bad days.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

When all the hard work on social media … just doesn’t work

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I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. ” First time I met Ray, with Nancy Locke. Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. It is always amazing to see how many think this is an easy business.

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5 Critical things you need to know about Periscope now

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By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! On Periscope, Geoff has 6.3 million hearts. Even with 6.3 Golberg.

Six methods for smarter marketing segmentation

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By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions.

How do you build a content strategy when a market is already littered with “experts?”

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I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Are marketers getting lost in the Dark Funnel?

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By Krista LaRiviere, {grow} Community Member. The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. Many marketers are now asking: Did this prospect know about us before coming to our site?

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