October, 2011

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Trending Sources

When social media destroys a career — The business case for being a fake

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A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

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Dear social web, Let’s try keeping it real.

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I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

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A glimpse of the next generation of social media entrepreneurs

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By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  ’  I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!  The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.

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The business case for Facebook, in one sentence

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What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. 

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Ideas for Advanced Social Media Education

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For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize?

Are there any ethical bloggers left out there?

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With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post). There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Are you interested? Susan. Hi Mark!

How do you make your content go viral — offline?

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You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. It seems that everything is working against our ability to connect with customers and share information that could influence a purchasing decision and close a deal!

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Please. Stop making your company blog suck.

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Mark Schaefer on Blogging. Let’s face it.  Company blogs suck.  They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  I’ve been giving a lot of presentations lately and this has been one of my most popular! Highlights include: A few stats on blogs. New directions in corporate blogging.

Is it time for an anonymity movement to challenge Facebook?

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I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. Following your Facebook feed can become a part-time job! For me, the changes with Facebook have made make me shudder, especially when I start thinking through some of the implications of the new direction they are taking. Facebook uniquity. You might be thinking : “wake up!

Twitter is dying—and it’s all your fault

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By Neicole Crepeau, Contributing {grow} Columnist. I’m going to get flak for this post, but I don’t care. I’m so frustrated that I have to write something. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. But Twitter is dying, and it’s all because of you. Then I go to a Twitter List of my favorite Tweeps. Let’s be clear.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 great resources for social marketers, and one bad one

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I have finally had a little free time to plow through my stack of books and wanted to pass along five little tomes you will love and one that you won’t. Marketing White Belt: Basics For the Digital Marketer. love, love, love this book by braniac Christopher S. One of the themes you have seen consistently here on {grow} is an emphasis on marketing fundamentals. Social is just a channel.

Should we have multiple company bloggers?

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It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies.  And that’s where you need to start — assess the strategy, resources. Advantages.

The Corporate Battle of the Facebook Likes

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The brand equity is roughly equivalent to something like “Mr. Clean” — successful, well-known, historic, but not exactly the center of daily conversation. household given. The company has two success metrics for this social media initiative:  1) Did the brand have more Likes than the leading competitor and 2) What was the “cost per Like?”  What is the possible value? 

5 case studies — Social technology impacting management

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We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. Maybe a little of both? With this backdrop, you can imagine how interested I was to read a report from McKinsey on a competition they held to identify how Web 2.0 tools and technologies are changing management. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Picking through the bones of Social Media failures

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By Stanford Smith, Contributing {grow} Columnist. I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty of victims in the corporate world. In every case, I am looking for something specific. want to know why the social media program didn’t live up to its promise. It’s been an interesting journey.

Now connecting with the sexiest bloggers is easy

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Klout just got sexy.  And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” CrushBlvd solves this problem by creating a beautiful community that encourages social interaction.” Purveryor of eye candy?  Once I get them. Bounce on.

Introducing Speakerr. A {growtoon}.

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Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @KacyTheDude. growtoons

OK. 30,000 followers. Now what?

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Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” ” That’s kind of how I feel about life on the web at the moment. just hit 30,000 followers. That’s crazy. And I’m not handling this situaiton so well. The tribe grows. First, the numbers. Even me.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

An insider view of social media research

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How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. ” His thoughts on mobile apps replacing the world wide web.

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High expectations. A {growtoon}.

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{growtoons

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Meet the growtoonists Kacy Maxwell and Joey Strawn

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During a recent visit to Nashville I had the opportunity to catch up with two of my favorite guys for the very first time — the growtoonists! Kacy Maxwell and Joey Strawn add a fun and unique flavor to {grow} each Friday with their nutty social media cartoons. thought you would like to join the fun as we got to know each other a little bit over a beer at Swanky’s Tacos. Agree?

Lee Rainie

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. ” His thoughts on mobile apps replacing the world wide web.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 Ways Social Media Can Drive Revenue

It's All About Revenue

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach. Social media has once again changed that model.

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Thou shalt sell the offer, not the product. Thou shalt use benefits, not features. What did I miss? ”

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12 Internet Trends You Need To Know From Mary Meeker

B2B Marketing Insider

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Globalization Continues. While U.S. Mobilization. Sound.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

10 Marketing Nightmares

It's All About Revenue

by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1.

Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively,  SEO on steroids. And getting found is the necessary first step to winning that business.

3 Steps to Making Change Happen

It's All About Revenue

by Jesse Noyes | Tweet this People don’t change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. How could we ever convince anyone to change their entrenched habits? Here are the things we know about change: it’s hard, people hate it and they resist it. But, Heath said, our conventional wisdom about change might be off. Step One.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Anyway, back to BeanStalk.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Survey: 71% of CMOs Feel Unprepared For Today’s Market

B2B Marketing Insider

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from  IBM. The key takeaway: Change is coming to marketing  and most marketing executives feel unprepared. 2011). Major Challenges. 2011). Strategy

Do You Know The New 4 Ps of Marketing?

B2B Marketing Insider

Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives. Strategy

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes. Lessons Learned.

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