| | | grow - Practical Marketing Solutions | | | | 22 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 5, 2011  The business case for Facebook, in one sentence What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 17, 2011  7 Ideas for Advanced Social Media Education For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize? | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 9, 2011  Please. Stop making your company blog suck. Mark Schaefer on Blogging. Let’s face it. Company blogs suck. They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology. I’ve been giving a lot of presentations lately and this has been one of my most popular! Highlights include: A few stats on blogs. New directions in corporate blogging. | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 11, 2011  5 case studies — Social technology impacting management We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. For example, what is it going to be like leading a new workforce that is conditioned to manage relationships through text messages and accustomed to the continual stimulation and reward of video games? | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 2, 2011  Should we have multiple company bloggers? It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies. And that’s where you need to start — assess the strategy, resources. Advantages. | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 31, 2011  A glimpse of the next generation of social media entrepreneurs By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’ ’ I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out! The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life. | | | | | | | |
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 When social media destroys a career — The business case for being a fake
A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online. You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. Like you, I used my real name, shared real stories, photos, and details from my life. I was as transparent and authentic as I preached to my clients that they needed to be. Not very practical. Don’t we? MORE >> -
 Dear social web, Let’s try keeping it real.
I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares? My wife and kids still love me. Klout’s biggest competitor is PeerIndex. My score on PeerIndex is 64. Funny. They’re the same level now. Nobody complained that their PeerIndex score was too low. My friend Elizabeth Reusswig remarked that “60 is the new 80.” Tease! MORE >> -
 How do you make your content go viral — offline?
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. It seems that everything is working against our ability to connect with customers and share information that could influence a purchasing decision and close a deal! On the Internet side of the business, a new model for personal power and influence has emerged. So now I want to take this idea a step further and push this thinking a new way. So how can we use Web 2.0 MORE >> -
 Now connecting with the sexiest bloggers is easy
Klout just got sexy. And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Social Scoring Will Change Your Life ), I predicted that social scoring systems would fragment along different demographic lines: “Forget about Klout scores, there will be competitive rating systems for everything and it will be available to anybody at a push of a button. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” ” Well, it is happening. Purveryor of eye candy? Excuse me. Bounce on. MORE >> -
 Picking through the bones of Social Media failures
By Stanford Smith, Contributing {grow} Columnist. m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty of victims in the corporate world. When I see the telltale signs of a failed effort – inconsistent publishing, abandoned Twitter accounts, and Facebook ghost towns – I zero in and start picking over the dead program’s bones. In every case, I am looking for something specific. want to know why the social media program didn’t live up to its promise. It’s been an interesting journey. I agree with you. MORE >>
- Are there any ethical bloggers left out there? GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 19, 2011
- 5 great resources for social marketers, and one bad one GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 26, 2011
- Is it time for an anonymity movement to challenge Facebook? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 11, 2011
- Twitter is dying—and it’s all your fault GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 4, 2011
- The Corporate Battle of the Facebook Likes GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 23, 2011
- OK. 30,000 followers. Now what? GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 30, 2011
- An insider view of social media research GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 12, 2011
- High expectations. A {growtoon}. GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 6, 2011
- Meet the growtoonists Kacy Maxwell and Joey Strawn GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 20, 2011
- Introducing Speakerr. A {growtoon}. GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 13, 2011
- Lee Rainie GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 12, 2011
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