October, 2011

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Trending Sources

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

Dear social web, Let’s try keeping it real.

grow - Practical Marketing Solutions

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

API 103

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. 

Case 94

A glimpse of the next generation of social media entrepreneurs

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  ’  I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!  The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.

Class 89

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Please. Stop making your company blog suck.

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Mark Schaefer on Blogging. Let’s face it.  Company blogs suck.  They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  I’ve been giving a lot of presentations lately and this has been one of my most popular! Highlights include: A few stats on blogs. New directions in corporate blogging.

Is it time for an anonymity movement to challenge Facebook?

grow - Practical Marketing Solutions

I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. Following your Facebook feed can become a part-time job! For me, the changes with Facebook have made make me shudder, especially when I start thinking through some of the implications of the new direction they are taking. Facebook uniquity. You might be thinking : “wake up!

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies.  And that’s where you need to start — assess the strategy, resources. Advantages.

The Corporate Battle of the Facebook Likes

grow - Practical Marketing Solutions

The brand equity is roughly equivalent to something like “Mr. Clean” — successful, well-known, historic, but not exactly the center of daily conversation. household given. The company has two success metrics for this social media initiative:  1) Did the brand have more Likes than the leading competitor and 2) What was the “cost per Like?”  What is the possible value? 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Twitter is dying—and it’s all your fault

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By Neicole Crepeau, Contributing {grow} Columnist. I’m going to get flak for this post, but I don’t care. I’m so frustrated that I have to write something. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. But Twitter is dying, and it’s all because of you. Then I go to a Twitter List of my favorite Tweeps. Let’s be clear.

5 great resources for social marketers, and one bad one

grow - Practical Marketing Solutions

I have finally had a little free time to plow through my stack of books and wanted to pass along five little tomes you will love and one that you won’t. Marketing White Belt: Basics For the Digital Marketer. love, love, love this book by braniac Christopher S. One of the themes you have seen consistently here on {grow} is an emphasis on marketing fundamentals. Social is just a channel.

Picking through the bones of Social Media failures

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By Stanford Smith, Contributing {grow} Columnist. I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty of victims in the corporate world. In every case, I am looking for something specific. want to know why the social media program didn’t live up to its promise. It’s been an interesting journey.

5 case studies — Social technology impacting management

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We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. Maybe a little of both? With this backdrop, you can imagine how interested I was to read a report from McKinsey on a competition they held to identify how Web 2.0 tools and technologies are changing management. 

Introducing Speakerr. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @KacyTheDude. growtoons

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

An insider view of social media research

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. ” His thoughts on mobile apps replacing the world wide web.

View 39

OK. 30,000 followers. Now what?

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Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” ” That’s kind of how I feel about life on the web at the moment. just hit 30,000 followers. That’s crazy. And I’m not handling this situaiton so well. The tribe grows. First, the numbers. Even me.

Now connecting with the sexiest bloggers is easy

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Klout just got sexy.  And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” CrushBlvd solves this problem by creating a beautiful community that encourages social interaction.” Purveryor of eye candy?  Once I get them. Bounce on.

High expectations. A {growtoon}.

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{growtoons

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Meet the growtoonists Kacy Maxwell and Joey Strawn

grow - Practical Marketing Solutions

During a recent visit to Nashville I had the opportunity to catch up with two of my favorite guys for the very first time — the growtoonists! Kacy Maxwell and Joey Strawn add a fun and unique flavor to {grow} each Friday with their nutty social media cartoons. thought you would like to join the fun as we got to know each other a little bit over a beer at Swanky’s Tacos. Agree?

Lee Rainie

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. ” His thoughts on mobile apps replacing the world wide web.

5 Ways Social Media Can Drive Revenue

It's All About Revenue

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach. Social media has once again changed that model.

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Thou shalt sell the offer, not the product. Thou shalt use benefits, not features. What did I miss? ”

Email 92

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Anyway, back to BeanStalk.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes. Lessons Learned.

ROI 82

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

Media 79

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. With social media, buyers can reach out to colleagues, experts, peers, etc.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. With social media, buyers can reach out to colleagues, experts, peers, etc.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Below are the responses.  . From Apryl Parcher. From Maureen Monfore.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing

Conversionation

Web analytics offers enormous possibilities for those able to take all out of it. For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. However, if you want to go a step further and know the efficiency, [.]. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analytics

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.