Mon.Mar 12, 2012

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Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fu

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Lead Nurturing & Behavioural Marketing

Tomorrow People

Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories.

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Think Your Inside Sales Team Has it Covered? Think Again.

The Point

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. I suspect this reticence is for two primary reasons: 1) lead follow-up isn’t a particular “sexy” application for marketing automation, nor the primary bu

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”.

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9 Excellent Examples of Brands Using Facebook's New Page Design

Hubspot

It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways.

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How Your Business Should Take Advantage of Pinterest

SnapApp

Pinterest is hot right now. If?you haven't started to use it yet, Pinterest is a social network and visual bookmarking platform based?on people 'pinning' things they like, usually photos or items from the?Internet that inspire, to a personal board. You can also see what friends and other people have pinned and add?them to your own board. The network has more than 3.3 million users, and it's now one of the top five social networking sites on the web.

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6 ideas for sifting the mobility chaos

Chris Koch

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. [Hire us.]“ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data.

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In Defense of the Funnel

ANNUITAS

The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed. And since then many have jumped on the “death to the funnel” bandwagon.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Should PPC and SEO campaigns have different landing pages?

Biznology

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing?

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. Instead, the channels for lead generation multiply almost daily, and sorting through them to determine which will be most effective, let alone how to manage the leads once they come in, give even the most experienced marketers many gray hairs.

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For Advertisers And Investors, Social Network User Numbers Often Don’t Add Up

readwrite

When does 845 million not equal 845 million? When it’s the number of active users Facebook claims in its initial public offering filing. Last week the social networking giant amended that filing and conceded it may not be so giant. While still massive, Facebook said as many as 6% of those accounts may be fakes and another 5% may be from people who downloaded Facebook’s mobile app and have it running in the background of their device even though they no longer use the site. “Any