Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help
GreenRope
FEBRUARY 14, 2022
Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms. Some of these barriers include cost, a lack of resources to set up and manage marketing automation, a lack of staff or skills for setting up rules, lead scoring, and sequences, and pushback from employees
Let's personalize your content