In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue. Some people say it is worthless as a lead generation tool and others say it works great. Some of these prognosticators are highly biased (e.g. social media agencies) and others have actual experience. The correct answer is that while it depends on the company, target audience, and product or service, most of the time you can generate leads and revenue through social media.