As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience.  Here are some examples of when to practice persistence. Be persistent in setting goals for your marketing programs.  Better yet, make them intentions. How many unique visitors will you have at your website?  How many inquires will you generate and how many of these will turn into legitimate sales opportunities?