Sat.Dec 31, 2011 - Fri.Jan 06, 2012

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

Marketing Insider Group

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketi

Eloqua 194
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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees.

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Why your Business needs a Marketing Holiday

Tomorrow People

Are you planning ahead for your holidays in 2012? Wondering whether to make it a city break – or to head somewhere hot? But have you ever wondered whether your business could also do with a holiday in 2012? There are a number of important marketing trends that could mean it’s worth taking a break to see how you could benefit: Crowded beach party: Holidays 2012 might mean a crowded and friendly beach party - and so could your marketing in 2012.

Planning 189
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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Things Marketers Should Stop Doing Today

Marketing Insider Group

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. But sometimes it’s not about what you need to start doing, it’s really about what you need to stop doing that is so important.

Planning 194

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The Easiest Way to Get Started with Marketing Automation? Answers in the Pictures.

Customer Experience Matrix

Here’s more proof that the apocalypse is near: I’ve discovered the “remove background” feature in Powerpoint. This makes it even easier for me to doctor photographs for my presentations. The fabric of reality cannot long survive so much stress. The immediate subject of my attentions is next Tuesday’s Webinar “ Marketing Automation: One Step at a Time ”, sponsored by Act-On Software.

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5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times.

B2B Sales 161
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B2B Webinar Best Practices from VMware

Anything Goes Marketing

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad!

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Be a Big Fish in the Blogger Outreach Pond

Biznology

Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or.

Blogger 154
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? After all, you’ve managed without it in 2011. The answer is – things are set to change in 2012. The latest marketing trends mean that no business can afford to overlook inbound marketing. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012.

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7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.

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Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing.

Practices 143
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Publishing is dying because marketers are the new publishers

Biznology

Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. Lately, the hawkers are adding more come-ons to the pitch (“Coupons for 20% off electronics”), but I don’t think it is markedly increasing the uptake among commuters.

Planning 147
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Is your business ready for the latest marketing trends?

Tomorrow People

Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Here are just three – and why they matter to your business: 1. Marketing content gets personal. Next year is the year that marketing becomes more personalised. Tailored content that is customised to the needs and interests of a specific market or audience will grow in value and popularity. 2.

Trends 146
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2012 Resolutions for the B2B Marketer

ANNUITAS

Well here we are. 2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Instead, I have chosen to produce a list of resolutions for this New Year. These resolutions are not mine alone.

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5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.

B2B 159
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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Learning to Live With Employee Opinion. Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. Although Vault.com – established more than a decade earlier – serves much the same purpose, Glassdoor.com represents a far greater online brand risk…largely because the website provides free access to remarks posted by real, bogus

PR 122
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tomorrow People in Action at the Great British Business Show

Tomorrow People

Calculating how to get more from your marketing? Want to outflank your competition, generate leads and sales and grow your online reputation? Inbound marketing is what we do to grow businesses - giving you more leads and customers in less time and at less cost. We achieve this with Zoober, our inbound marketing approach which combines Content Marketing , Social Media and Marketing Automation to grow your revenue, give you more leads for less spend and keep customers coming back for more - with a

Business 120
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Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated.

Planning 114
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B2B CMOs – Get Out of Your Silo and Lead

B2B Marketing Traction

B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs. Why? Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Individuals are online posting their reviews and their opinions about brands, companies and people.

CMO 113
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The Right Brain vs. Left Brain of Marketers [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

Marketo 105
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Can I Get Your Advice on a New Project Please

Convince & Convert

I have lots of new projects I want to tackle this year. We’ll be doing a redesign of Convince & Convert in the first quarter. I’ll also be writing a new book (roughly scheduled to be out in August – more details soon). My wife and I are getting back into the restaurant review blogging game (although that’s just for fun).

Twitter 115
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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. I love the thought, but it isn’t that simple.

Amazon 110
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Create a Content Series for Industrial Marketing

Industrial Marketing Today

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme.

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The Marketing Measurement Checklist [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why People Provide the Power of Now

Convince & Convert

This is a short presentation I gave – one of my favorites last year – at the ExactTarget Connections conference in Indianapolis.

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Can Google succeed at everything?

Biznology

Image via CrunchBase. A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. All of which is cool. But the question is, “Can Google pull it off?

Google 87
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Is there a Way to Improve Sales Tool Adoption?

The ROI Guy

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. Yet, despite such enormous investments, results are mixed, as the American Marketing Association reports an amazing 90% of marketing deliverables are not used by

Tools 66