2016

Great B2B Marketing

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The Evolving Journey of the B2B Buyer

Great B2B Marketing

Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […]. The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying Journey

Asking “Why” Makes Your Marketing Content More Effective

Great B2B Marketing

This post is short and sweet, but it also highly important to your success as a B2B marketer. As someone […]. Marketing Content marketing message

Crisp Sales and Marketing Execution – A Key to B2B Success

Great B2B Marketing

Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for […]. Marketing Strategy Sales and Marketing Marketing Execution

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What Types of Content Propels B2B Buyers

Great B2B Marketing

I recently enjoyed an article titled, “Which Types of Content do B2B Tech Buyers Respond to Most?” The article is […]. B2B Buyer Content

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How CEOs Can Improve the Value of Sales and Marketing Efforts

Great B2B Marketing

CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing

How to Achieve Expert Status in B2B Marketing and Sales

Great B2B Marketing

On my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […]. B2B Marketing Expert Status B2B Sales

Marketing Technology – Your Best Friend or Nightmare?

Great B2B Marketing

One of the most important enablers of an effective lead-to-revenue framework is marketing technology, which, combined with CRM and a […]. The post Marketing Technology – Your Best Friend or Nightmare? appeared first on Great B2B Marketing. Lead-to-Revenue Marketing Technology lead-to marketing technology

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Showcase Your Expertise – Increase Your Market Value

Great B2B Marketing

Meg Rye, head of Design Recruitment at Facebook in the U.K., posted the following letter on LinkedIn. The letter was […]. B2B Marketing market value

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Are You Marketing to Gain or Pain?

Great B2B Marketing

As a marketing or sales professional, you have a choice in how you message your company and its offerings, with […]. Marketing Content

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Why Too Much Marketing Automation Can Be Worse than Not Enough

Great B2B Marketing

There is an oft-repeated expression among boaters: “The two happiest days in a boater’s life are the day he buys […]. Marketing Automation

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How to Sell More by Selling Less

Great B2B Marketing

My friend (and very smart marketer) Debbie Breemeersch recently shared a great article on LinkedIn: The Secret To Sales Success: […]. B2B Sales b2b sale

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Why You Need to Pay Attention to Search Engine Marketing

Great B2B Marketing

As a B2B or B2C marketer, one of the best ways you can support your company’s sales team and revenue […]. The post Why You Need to Pay Attention to Search Engine Marketing appeared first on Great B2B Marketing. Search Engine Marketing SEO

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Choose the Right Marketing Automation Technology

Great B2B Marketing

In my last post, I talked about how the promise of marketing automation is often not matched by the reality. […]. Marketing Automation marketing technology

B2B Sales and Marketing Transformation

Great B2B Marketing

I just viewed a great online video that deserves its own blog post. The speaker is Barry Trailer, Chief Research […]. B2B Marketing B2B Sales

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Actions Trump Ideas in B2B Marketing and Sales

Great B2B Marketing

In his seminal book, Managing Oneself, my favorite business management guru/consultant Peter Drucker made the following observation: “For example, a […]. B2B Marketing Marketing Marketing Programs

How to Achieve Expert Status in B2B Marketing and Sales

Great B2B Marketing

On my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […]. B2B Marketing Expert Status B2B Sales

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

If Einstein Can Take a Little Rejection, So Can You

Great B2B Marketing

Our subject today is rejection, that insidious killer of big dreams. All of us who have had any degree of […

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12 Quick B2B Sales and Marketing Fixes

Great B2B Marketing

At Fusion Marketing Partners, we sometimes deal with clients who have both longer-term strategic issues (business model, lead-to-revenue strategy, etc.) […]. B2B Sales Cycle Sales and Marketing B2B Sales

Market Research – 8 Strategies for Getting it Right, Quickly

Great B2B Marketing

I had a really good conversation with a business colleague who is launching his products into a new channel, with […]. Market Research

Integrating your Sales and Marketing Software – part two

Great B2B Marketing

How to pull your processes out of those dreaded silos—and create a path forward for an integrated tool Last time, I talked […

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How CEOs Can Improve the Value of Sales and Marketing Efforts

Great B2B Marketing

CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome. What does your customer truly want?

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average. Measurement remains problematic.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. That’s where the sign-up boxes come in. Why use them?

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Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

by Juan Pablo Bravo. Sometimes more is truly less.  When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. From my perspective, I think you can.  One is causing the other.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook? B2B Marketing

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Data Management. Source ). Digital is Where the Money Is. Source ). Source ).

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