2016

Great B2B Marketing

Trending Sources

The Evolving Journey of the B2B Buyer

Great B2B Marketing

Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […]. The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying Journey

Asking “Why” Makes Your Marketing Content More Effective

Great B2B Marketing

This post is short and sweet, but it also highly important to your success as a B2B marketer. As someone […]. Marketing Content marketing message

Crisp Sales and Marketing Execution – A Key to B2B Success

Great B2B Marketing

Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for […]. Marketing Strategy Sales and Marketing Marketing Execution

What Types of Content Propels B2B Buyers

Great B2B Marketing

I recently enjoyed an article titled, “Which Types of Content do B2B Tech Buyers Respond to Most?” The article is […]. B2B Buyer Content

B2B 100
B2B Content 100

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

How CEOs Can Improve the Value of Sales and Marketing Efforts

Great B2B Marketing

CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing

Marketing Technology – Your Best Friend or Nightmare?

Great B2B Marketing

One of the most important enablers of an effective lead-to-revenue framework is marketing technology, which, combined with CRM and a […]. The post Marketing Technology – Your Best Friend or Nightmare? appeared first on Great B2B Marketing. Lead-to-Revenue Marketing Technology lead-to marketing technology

CRM 63

Secure Your Share of Rising B2B Marketing Budgets

Great B2B Marketing

The press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third […]. B2B Marketing Marketing Budget

Showcase Your Expertise – Increase Your Market Value

Great B2B Marketing

Meg Rye, head of Design Recruitment at Facebook in the U.K., posted the following letter on LinkedIn. The letter was […]. B2B Marketing market value

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Achieve Expert Status in B2B Marketing and Sales

Great B2B Marketing

On my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […]. B2B Marketing Expert Status B2B Sales

How to Sell More by Selling Less

Great B2B Marketing

My friend (and very smart marketer) Debbie Breemeersch recently shared a great article on LinkedIn: The Secret To Sales Success: […]. B2B Sales b2b sale

Are You Marketing to Gain or Pain?

Great B2B Marketing

As a marketing or sales professional, you have a choice in how you message your company and its offerings, with […]. Marketing Content

Sales 45

B2B Sales and Marketing Transformation

Great B2B Marketing

I just viewed a great online video that deserves its own blog post. The speaker is Barry Trailer, Chief Research […]. B2B Marketing B2B Sales

Video 40

The Danger of B2B Marketing and Sales Statistics

Great B2B Marketing

Mark Twain made the following observation, which he attributed to Benjamin Disraeli, “There are three kinds of lies: lies, damned […]. Marketing Analytics

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Improve Your B2B Marketing in 30 Minutes or Less

Great B2B Marketing

You are overwhelmed, I am overwhelmed – the whole darned world is overwhelmed. It It seems there is so much required of […]. B2B Marketing

B2B 34

If Einstein Can Take a Little Rejection, So Can You

Great B2B Marketing

Our subject today is rejection, that insidious killer of big dreams. All of us who have had any degree of […

36
36

Why Too Much Marketing Automation Can Be Worse than Not Enough

Great B2B Marketing

There is an oft-repeated expression among boaters: “The two happiest days in a boater’s life are the day he buys […]. Marketing Automation

Buy 34

Why You Need to Pay Attention to Search Engine Marketing

Great B2B Marketing

As a B2B or B2C marketer, one of the best ways you can support your company’s sales team and revenue […]. The post Why You Need to Pay Attention to Search Engine Marketing appeared first on Great B2B Marketing. Search Engine Marketing SEO

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to Achieve Expert Status in B2B Marketing and Sales

Great B2B Marketing

On my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […]. B2B Marketing Expert Status B2B Sales

How to Choose the Right Marketing Automation Technology

Great B2B Marketing

In my last post, I talked about how the promise of marketing automation is often not matched by the reality. […]. Marketing Automation marketing technology

Actions Trump Ideas in B2B Marketing and Sales

Great B2B Marketing

In his seminal book, Managing Oneself, my favorite business management guru/consultant Peter Drucker made the following observation: “For example, a […]. B2B Marketing Marketing Marketing Programs

Market Research – 8 Strategies for Getting it Right, Quickly

Great B2B Marketing

I had a really good conversation with a business colleague who is launching his products into a new channel, with […]. Market Research

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Seven Simple Ways to Differentiate Your Company and Products

Great B2B Marketing

My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand

Answers to Six Key B2B Marketing Questions

Great B2B Marketing

As I talk to clients, business owners and fellow B2B marketers, I hear the same questions and concerns on a […]. B2B Marketing

12 Quick B2B Sales and Marketing Fixes

Great B2B Marketing

At Fusion Marketing Partners, we sometimes deal with clients who have both longer-term strategic issues (business model, lead-to-revenue strategy, etc.) […]. B2B Sales Cycle Sales and Marketing B2B Sales

In B2B Marketing, the CFO May Be Your Most Important Customer

Great B2B Marketing

Many B2B marketing managers believe that their primary customer is the Sales VP, or perhaps the end-customer, or even the […]. B2B Marketing Marketing Budget

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Integrating your Sales and Marketing Software – part two

Great B2B Marketing

How to pull your processes out of those dreaded silos—and create a path forward for an integrated tool Last time, I talked […

How CEOs Can Improve the Value of Sales and Marketing Efforts

Great B2B Marketing

CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome. What does your customer truly want?

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

B2B 166

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average. Measurement remains problematic.

Stats 163

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Think about it.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

by Juan Pablo Bravo. Sometimes more is truly less.  When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. From my perspective, I think you can.  One is causing the other.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Video Is Leading to ROI. Video Is Being Thoroughly Consumed. Final Thoughts.

Trends 129

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.