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This Week in Content Marketing: Medium Picked the Wrong Business Model

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. This week’s show. Image source. How do I subscribe?

6 Things You Really Need to Stop Putting in Your Marketing Resume

B2B Marketing Insider

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. Marketing Strategy job applications

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This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Yes, really. Sit back – this is the week that was in B2B: ‘Wolf’ of the week…. Yes, your humble printer really could be the downfall of your enterprise. Doing a GE’ of the week….

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Content Creator Confessions: An Unthinkable Dive into the Messiness of Making

B2B Marketing Insider

We’ve all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Unthinkable. Content Marketing

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B2B Content Marketing: How to Set up Your Business Blog to Generate Leads

Spiralytics

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing

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How Personalization Affects Lead Nurturing

PureB2B

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and buying behavior and is a continuous process with the main goal of building lasting relationships with your customers. People now expect a level of relevance that goes beyond general interests and target market fit. Conclusion.

What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult. For a large segment of the market, Act-On is the clear choice to deliver key advantages to your marketing program for a cost-efficient price.

B2B Marketing Trends for 2016

10 SEM Rookie Mistakes that You Might Be Doing Right Now

Spiralytics

Search engine marketing is relatively easier to set-up compared to other online marketing techniques, which makes it a natural choice for businesses who want instant results. On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Businesses who assume that they know or have misguided expectations about SEM will ultimately get outsmarted by their competitors.

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