August, 2016

Great B2B Marketing

Trending Sources

B2B Sales and Marketing Transformation

Great B2B Marketing

I just viewed a great online video that deserves its own blog post. The speaker is Barry Trailer, Chief Research […]. B2B Marketing B2B Sales

Video 25

Market Research – 8 Strategies for Getting it Right, Quickly

Great B2B Marketing

I had a really good conversation with a business colleague who is launching his products into a new channel, with […]. Market Research

10 TED Talks to Watch to be a Better Marketer

Act-On

TED, a nonprofit founded in 1984 , was created as a forum for thought leaders to give an 18-minute or less talk on the places and spaces where t echnology, e ntertainment, and d esign collide. TED’s overarching mission is to spread great ideas, and to encourage all to seek a better understanding of the world. Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active. This is only a content summary.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. Competitive Benchmarking. The first step in establishing benchmarks is to review key competitors and their online productivity.

SEO 89

Why Instagram will not kill Snapchat

grow - Practical Marketing Solutions

By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. In fact, they pretty much copied them stroke for stroke. The social stream blew up declaring this is the end of Snapchat. ” It happens so rarely that I can’t pass this up. like it.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. However I do think there is something to this idea. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. It gives me room to tell the whole story.

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. It’s governed by data, optimized by metrics, and educated by a targeted strategy. And an organization doesn’t move from beginner to expert overnight. There are, we believe, seven stages to B2B marketing sophistication. We’ve created a visual framework and eBook download to explain each one.

CPL 81

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Are Your Buyer Personas Data Overkill?

Tony Zambito

Information Overload by Jenny Chisnell. As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent.  With many touted frameworks and processes being representative of buyer personas in name only.  Why do I say labeled in name only ?  Data Overload. Amounting to severe data overload. 

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Well, you don’t have to. Web videos are great for B2B marketing. And people, especially B2B buyers,  buy because of emotions. You can create marketing videos in-house. Tripod. Summary.

Video 80

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? My friend doesn’t have a background in finance.

Rules 77

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

What are the five ways you can immediately improve your account based marketing (ABM) and selling? recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Here’s a transcript of that discussion: Paul:   Welcome once again to another episode of CRM Radio Today; the voice of CRM today and tomorrow. Jim:   Empathy, huh? Brian?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product. No-one cares.

Field 69

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Content marketing as a practice , however goes back a long way. In 1895, John Deere launched The Furrow , an agricultural journal for farmers. The old adage says that “To measure is to know.”

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

8 Genius Ways to Repurpose Content

Act-On

B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. But even with this increased spending, only 30 percent say their efforts are effective. They must reach their audience with greater efficiency (and results), but where should they start? Everybody responds differently to content formats.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed! Just Say No to Prospects with Crappy Products.

The Five Best Infographic Creation Tools and Services

Webbiquity

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial. Visual.ly

Tools 72

10 Things You Need to Know About Account-Based Marketing

Act-On

Account-based marketing (ABM) is a big deal. It seems as though it’s being mentioned on every webinar, at every marketing conference, and in all major marketing strategy discussions. But despite all of the hype surrounding account-based marketing, only 43% of people polled have a clear definition of what ABM is! ABM Helps to Loop in All Decision Makers. On average, every purchase now requires 5.4

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

Act-On

We content marketers just aren’t very good at promoting our content. Here’s how bad it is: Half of all articles get eight shares or less. That’s according to a study by Moz and BuzzSumo. Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. It’s significant, too. Close your office door.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content Marketing and Link Building Aren’t Interchangeable. Link earning is a fallacy.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. Touch longer-term leads frequently and relevantly. . Click To Tweet.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How Does Content Marketing Help with SEO?

Webbiquity

Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. What is the difference? How do they work together?

SEO 65

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. Today, businesses have many points of contact with their customers.

SMS 96

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

11 Qualities Creative CMOs Must Have In 2016 And Beyond

B2B Marketing Insider

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. Content Marketing

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.