| | | Great B2B Marketing | | | | 2 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING MAY 6, 2013 Database Marketing is Alive and Well 'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” Find your right contact tempo. | GREAT B2B MARKETING MAY 16, 2013 In the B2B World, Market Awareness Trumps Sales Skills 'Earlier in my career, I was VP of marketing for a mid-size software company in the content management space. There were a couple of very large competitors, who we termed “gorillas” in the marketplace. The VP of sales used to say something to the effect of: “When we get invited to the dance, we can beat our large competitor, but too often, we don’t get invited because they don’t know who we are.”. In this case, the big companies got the business not because they had better products and services, but because they were better in another respect: name recognition. Press releases. Articles. | | | | | |
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