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| | GREAT B2B MARKETING
DECEMBER 2, 2013 Criteria of an Effective B2B Offer – Part 2
'In my last blog post , I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer. Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? Let’s start with the poor offers: Straight sale with no special inducement. Contact me – great for those deep in the buying cycle but otherwise not effective. Product-centric – better to have something focused on the solution or pain points. Brochures and fact sheets. It will have the greatest effect when the discount is significant.
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