| | | Great B2B Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING JANUARY 3, 2012 A Dozen B2B Marketing Mantras for 2012 The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Here is a sampling that might give you some ideas for improvement in the coming year. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Continually improve the results that you deliver. There is no try.” | GREAT B2B MARKETING JANUARY 27, 2012 Patience and Persistence – A Powerful Combination in Marketing As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. Here are some examples of when to practice persistence. Be persistent in setting goals for your marketing programs. Better yet, make them intentions. How many unique visitors will you have at your website? How many inquires will you generate and how many of these will turn into legitimate sales opportunities? | | | | | |
| GREAT B2B MARKETING JANUARY 17, 2012 10 Minutes to Better B2B Marketing I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. He said that many people have noble intentions and set major goals, but they take an approach bound for failure, by overdoing it in the early stages – for example, exercising every day for an hour or running six miles. This is an unpleasant way to start on the path to fitness, and many drop out. Use your 10 minutes to do something unpleasant. | |
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