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| | GREAT B2B MARKETING
JANUARY 17, 2012 10 Minutes to Better B2B Marketing
I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. He said that many people have noble intentions and set major goals, but they take an approach bound for failure, by overdoing it in the early stages – for example, exercising every day for an hour or running six miles. This is an unpleasant way to start on the path to fitness, and many drop out. Use your 10 minutes to do something unpleasant.