I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore.  The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The topic of communication is important to us at Fusion Marketing Partners because we have to either create compelling messages for our clients or coach them on how to do so.  But it is our mission to communicate in a way that is understandable to all (or most) of them.