With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in marketing.  All of us make mistakes, and I have made many.  But keep in mind the old carpenter’s expression, “It is better to measure twice and cut once.”  Likewise, it is always better to prevent mistakes in the first place, as opposed to correcting them after the fact. We practice this at Fusion Marketing Partners and I suggest that you do the same. Incorrect contact details:  This category includes web links, email addresses, and phone numbers.