| | | Great B2B Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING OCTOBER 27, 2011 B2B Lead Generation – How Much Information Should You Capture? I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus. Noted marketing thought leader David Meerman Scott revisits that often-debated topic of whether it is better to collect opt-in data before allowing people to download your content, or to make that content available without requiring anything from the website visitor. As Scott explains, “There are those who believe in making content like white papers totally free without registration in order to spread the information as far as possible. Company and Title: 70 responses. Your sales process. | GREAT B2B MARKETING OCTOBER 19, 2011 Intentional Marketing Beats I’ll Try Marketing Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”. Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. ll try to generate some leads. ll try to help the sales force make their sales targets. You get the picture. The common thread is the use of the word “try”. Lots of people try things that never come to fruition. intend to stop using the word “try”. Carpe Occasio. | | | | | |
| GREAT B2B MARKETING OCTOBER 4, 2011  Why You Need a Strong Web Presence to Meet Your Lead Objectives When I talk to business executives about web presence, I get an interesting mix of responses: What is a strong web presence and why do I care? sell a/an (infrastructure/sophisticated technology/enterprise/ services/ international) product to businesses. How do I know my customers are on the Internet? We just spent $X on a website upgrade/replacement. Doesn’t that give us a strong web presence? | |
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