| | | Great B2B Marketing | | | | 5 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING SEPTEMBER 22, 2011 Does Your Marketing Produce Accolades or Action? MCI was a powerful company in the 1990s. And while MCI was known for producing very cool advertising – unfortunately, the business results never seemed to match the messaging “creativity.” This This is just one example – how about the many $1 million plus Super Bowl ads that have produced a lot of attention but virtually no results. Some of these advertisers were start-up companies that wasted their entire promotional budgets on just one advertisement. Clever yes… effective, no. Good marketing…hardly. There were two contemporary orators: Cicero the Roman and Demosthenes the Greek. | GREAT B2B MARKETING SEPTEMBER 7, 2011  Who Can Use More B2B Sales Leads? I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.” Generating Generating leads is difficult enough when you know what you are doing – if you don’t it can be painful and frustrating. | | | | | |
| GREAT B2B MARKETING SEPTEMBER 7, 2011  Who Can Use More B2B Sales Leads? I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.” Generating Generating leads is difficult enough when you know what you are doing – if you don’t it can be painful and frustrating. | GREAT B2B MARKETING SEPTEMBER 14, 2011 Where to Find B2B Sales Leads – Part 3 I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads. While there are a lot of moving parts to online events, there are two critical requirements. A podcast is sound only, while a videocast includes images (e.g. | GREAT B2B MARKETING SEPTEMBER 14, 2011 Where to Find B2B Sales Leads – Part 3 I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads. While there are a lot of moving parts to online events, there are two critical requirements. A podcast is sound only, while a videocast includes images (e.g. | |
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