Mon.Nov 26, 2012

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Trade Show Follow-Up: 5 tips to optimize response

markempa

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience.

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Agile marketing and the need for speed

Biznology

Photo credit: Wikipedia. Some of you know that my second book is called Do It Wrong Quickly , and this post is about the quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work. That experimental approach is the essence of agile marketing, a term not yet in use when I wrote my book.

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Why Your Email Subject Line Shouldn’t Be a Yes/No Question

The Point

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question. For example: Missing Too Many Project Deadlines? Spending Too Much $$ on Software Maintenance?

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Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Adobe Experience Cloud Blog

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch po

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

Hubspot

If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.”. Marketers wouldn’t dream of spending budget on banner or PPC ads without a measured and positive return on their investment; but for some reason, many of us still play dumb when it comes to the hard data about the performance of our social media marketing investments.