Mon.Jan 23, 2012

Great B2B Marketing

Trending Sources

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

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10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy.

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Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.

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Case study: Content marketing success at a medical practice

grow - Practical Marketing Solutions

If you can’t view this video, Click here: Content marketing success at a medical practice. I first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

A Sales Manager’s Recipe: What is Cooking in 2012

Your Sales Management Guru

A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. The last three years have been tough and she was looking for new ideas for 2012 to excite her team and also to simply change up the routine.

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The Awesome Power of B2B Lead Nurturing

Fearless Competitor

Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. So Jeff Ogden, Founder and President of Find New Customers created this slick overview in Slideshare. Notice that it has an embedded audio file? We don’t subject you to mind-numbing silent slides. Power of lead nurturing in B2B.

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Top Industries Advertising with Google in 2011

Sazbean

Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue?

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10 Best Social Media Conferences to Attend in 2012

WindMill Networking

In the many public engagements that I’ve been invited to present at as a social media speaker , people often ask me to recommend which social media conferences and events they should go to, both for networking and educational purposes.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

25 Motivational Sales Quotes

Sales Intelligence View

You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really inspiring quote. I often find that tweeting a great little quote will find more retweets and responses than any other tweets.

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Fearless Competitor is now built on the Genesis Framework

Fearless Competitor

The best bloggers on Earth, like Chris Brogan , run on the Genesis Framework – a state of the art extension to WordPress. Now Fearless Competitor does too. Chris Brogan. Why Genesis? State of the art code and smart design architecture mean search engines clearly see your content.

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How to Decode Web Design Language for Marketing Mortals

Hubspot

Talking to your web designer can be a daunting task for many marketers. Many times, you walk away completely clueless about what just happened or you've had to ask so many questions that everyone ends up getting frustrated.

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The Email Strategy That Turns Browsers Into Active Online Shoppers

Hubspot

If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How Book Clubs Can Transform Your Social Media Strategy

Hubspot

Remember book clubs? The practice of reading a particular book, meeting with friends who have also done so, and discussing it was once a common hobby--or simply what people did when they were no longer in school and required to do book reports. Nerd alert!

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How to Keep Guest Contributors From Ruining Your Blog

Hubspot

The more you feed your blog, the hungrier it gets. The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. So how do you keep that voracious marketing machine fed?

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What's Your Twitter Strategy?

Manhattan Marketing Maven

What is your Twitter strategy?      Many brands are on Twitter because they believe its required table stakes. You have to be on Twitter because millions of people and all your competitors are. Yet these same brands post the same stuff on Twitter as they do elsewhere and generally complain about how hard it is to define unique content, spawn free viral distribution or measure the business impact or value of all those tweets. 

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8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Death of Telemarketing

Tomorrow People

Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of: 1. Telemarketing is not just about making the call.

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Who Has The Last Laugh on YouTube?

Marketing Edge

I read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing video Comedians on YouTube comedy YouTube

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Who Has The Last Laugh on YouTube?

Marketing Edge

I read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing video Comedians on YouTube comedy YouTube

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Attention Inside Sales Reps: Stop Settling for Average Performance

Sales Prospecting Perspectives

I wouldn’t call myself a huge football fan, but I do catch games here and there, especially during this time of year comes and we get closer to the Super Bowl. Living just outside of Boston and working down the street from Patriots Place, clearly I tend to favor the New England Patriots. This morning, while catching up on some articles about yesterday’s game against the Baltimore Ravens, I read an interesting quote that Tom Brady made about his performance yesterday.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Social Survival for Bloggers: a Peek from the Inside

Sazbean

Zombie accounts at Reddit are increasingly frustrating content creators on the internet. A “zombie” account is an account that appears to be active to the user, but to nobody else, usually as a punishment for that user submitting his or her own content. The user submits, and he sees his or her submission. S/he comments, and sees the comment. S/he thinks s/he has an active account, and can go on for months thinking s/he does.

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INFOGRAPHIC: Branding in the Social Media Age

Client Bridge

From AYTM.com, here's an infographic that shows how consumers interact with brands via social media. View Original Article

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Making a Marketing New Year’s Resolution or Revolution?

Tomorrow People

Are you making a marketing New Year’s resolution – or revolution? New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution? Think big, but don’t forget the detail.

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Capturing attention with email marketing

Business Growth Development

Email marketing campaigns are always being urged to be snappy and eye-catching. With users more than happy to navigate away from a site that doesn’t catch their attention immediately, businesses need to be sure they grab attention quickly and effectively.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Webinar: The Right Way to Use Sweepstakes to Get More Facebook Fans

SnapApp

A Facebook sweepstakes can be a fast and effective way to get more Facebook fans. Part One of our Webinar Series:? Proven Strategies to Grow, Engage and Convert Facebook Fans ?goes goes over exactly what you need to know to run your own sweepstakes.the? right? Attendees of "The Right Way to Use Sweepstakes to Get More Facebook Fans" webinar?will will learn: How companies small and large have successfully used sweepstakes to get more Facebook fans.

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