Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011.  You can find that article here.  Following are habits 6-10. Habit 6:  Work your social media plan. This is the year to really make social media work for your organization.  Be careful to utilize a realistic number of social media outlets.  MORE >>

In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories:          . You collect these names for remarketing purposes because they match the prospect criteria. MORE >>

You think this would be a simple question. However, for a lot of B2B executives, the answer is tough to pinpoint When I ask a new Fusion Marketing Partners client or prospect “How many leads do you need?”, I often get one of three types of answers: “I don’t know.” or “I have no idea.”. A lot more than I am getting now.”. MORE >>

Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  This is not to say that you shouldn’t carefully plan.  But the fact is that things don’t always turn out the way you plan (just ask Napoleon about a place called Waterloo).  For example, the list is staler than you thought. MORE >>

We do a fair amount of public and media relations at Fusion Marketing Partners.  And I did tons of PR throughout my prior life on the client side.  While there are lots of moving parts to PR, I believe that there are a few unassailable, always-to-be-followed rules that can help ensure a successful outcome. It isn’t just about the media and analysts.  MORE >>