Thu.Apr 12, 2012

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Three questions you must ask before you rebrand your business

Tomorrow People

If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding? Before you make any decisions, start by mapping out what you actually want to achieve.

Business 223
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What Makes You Fascinating?

Marketing Insider Group

Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?

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Upon Further Diagnosis…

ANNUITAS

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others. We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go.

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Your social media faults are not in the tools but in ourselves

Biznology

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. For some reason, we expect that tools will help us impose the self-control around our days–maybe even our lives–that we fail to impose on our own.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission.

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The CMO Guide to Inbound Marketing [Infographic]

Adobe Experience Cloud Blog

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines).

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Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Hubspot

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show.

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Web Marketing 3.0: Finding the Right Web Vendor

EMagine B2B Blog

In today’s economy, marketing professionals are being bombarded on all sides. Your budgets and staff are leaner than ever. Long-time valuable clients and trusted vendors are going out of business. The pressure is on to create new markets as the U.S. economy continues to struggle. Add to that mix the need to learn and implement [.].

Vendors 52
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Pinterest and Amazon Gain From the New Pin Button

SnapApp

If you purchased something on Amazon yesterday you may have noticed that where you could originally share the item with your network through integrated Facebook, Twitter, and Email buttons, you could now do so through Pinterest as well. So what does this mean for sharing? In the past months Pinterest has been thought by some to hold the ability to make $45 Million a year in revenue from referral links. ?

Amazon 48
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Facebook Wants to Mimic Click-Through Success of Twitter Ads

readwrite

Users were more likely to click on a Twitter ad than a Facebook ad in the first quarter, according to a recent study. Yet Facebook will likely be valued at more than $100 billion following its initial public offering next month , while Twitter struggles to find a consistent revenue stream and remains several years away from an IPO of its own. Why? The short answer is volume: Twitter has yet to fully launch a self-service ad-buying program, making it hard for all but the biggest users to undertak

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How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain.

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How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1. When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolut

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission