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Tuesday, January 19, 2010
With Marketing budgets being tight and ROI more important then ever, there’s a major focus to get the most bang for the buck. Decisions to drop high expense/low return tactics such as paying for exhibitor booths or sponsorships are becoming more common in exchange for speaking at events and creating more content to be distributed online. As companies in the B2B space look at social media and content marketing, there are many reasons to build a strong content marketing
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Tuesday, January 12, 2010
Let me start off by saying that I’m not a fan of the term “social CRM” as I believe that adding social media as a channel to CRM platforms is no different then when we added online forms and chat. It’s simply another channel of communication between you and your customers to handle any issues and it’s still CRM.
With that said, social CRM is a major game changer in two ways:
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Tuesday, January 5, 2010
As social media continues to make it easier for consumers to communicate with one another and share experiences and information, companies are changing their marketing priorities to line up with the trends and greatest impact. We now see companies focusing on Owned Media, Earned Media, and Paid Media in that order.
Forrester defined these three types of media in
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Tuesday, October 20, 2009
One of the great opportunities that social media allows us is to find and connect with people and companies with similar interests and reach out to them with an efficiency we’ve never seen before. While many join social networks with the thought of “I’m here new customers. Come to me!”
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Thursday, July 16, 2009
Over the last few months I’ve attended the various, great professional networking events that Chicago has to offer; everything from Small Business Round Tables to Social Media Club to breakfast meetings with other entrepreneurs, etc. And outside of the social media events, the one topic I hear come up time and time again is “What the heck is the big deal about Twitter ?”
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Tuesday, July 21, 2009
The following is a list of great blog directories which help increase site traffic and search engine rankings. This is beneficial to both existing and brand new sites and will simply get more visitors to your blog. None of these directories cost money and none (other than Technorati) ask to place their badge on your site.
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Wednesday, July 22, 2009
Recently, BtoB and the Association of National Advertisers updated a study they originally did in 2007 regarding the use of social media by b-to-b and b-to-c marketers.
57% of b-to-b marketers are now using social media as a marketing tactic compared to 15% in 2007.
When it comes to using current social platforms, here’s where they stand with b-to-b marketers:
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Thursday, July 23, 2009
Lead nurturing is the process of keeping your company’s service, product or solution in the mind of a potential customer from start to sale. Using lead nurturing tactics while pursuing customers is a rewarding process with the potential to substantially up your sales. Think about it – if during a customers search for their perfect solution you are the company that continually stays on their mind, it’s like having an advertisement for your company on a competitor’s
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The Latest from the B2B Marketing Community
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Monday, February 8, 2010
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as:
Demand generation
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Monday, February 8, 2010
One of the most seemingly ludicrous, annoying, and pervasive Twitter scams are the promises of free teeth whitening. So, what is this all about?
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. An example would be www.karensteeth.com .
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Monday, February 8, 2010
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.
This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
20 Tips for More Efficient Google Searches
For millions of people Google is an indispensable search
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