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Tuesday, January 19, 2010
With Marketing budgets being tight and ROI more important then ever, there’s a major focus to get the most bang for the buck. Decisions to drop high expense/low return tactics such as paying for exhibitor booths or sponsorships are becoming more common in exchange for speaking at events and creating more content to be distributed online.
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Tuesday, January 12, 2010
Let me start off by saying that I’m not a fan of the term “social CRM” as I believe that adding social media as a channel to CRM platforms is no different then when we added online forms and chat. It’s simply another channel of communication between you and your customers to handle any issues and it’s still CRM. Public Accountability.
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Tuesday, January 5, 2010
As social media continues to make it easier for consumers to communicate with one another and share experiences and information, companies are changing their marketing priorities to line up with the trends and greatest impact. We now see companies focusing on Owned Media, Earned Media, and Paid Media in that order. paid media.
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Tuesday, October 20, 2009
One of the great opportunities that social media allows us is to find and connect with people and companies with similar interests and reach out to them with an efficiency we’ve never seen before. While many join social networks with the thought of “I’m here new customers. Come to me!” Social media trumps the Contact Us form. Same here.
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Thursday, July 16, 2009
Over the last few months I’ve attended the various, great professional networking events that Chicago has to offer; everything from Small Business Round Tables to Social Media Club to breakfast meetings with other entrepreneurs, etc. Now before any social media fanatics blow this off as “It’s them, not Twitter.”, Phase 1: The “This is stupid.”
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Tuesday, November 10, 2009
Business.com recently published their 2009 Business Social Media Benchmarking Study which shows that the use of social media is no longer a question of adoption but of utilization. Below are some interesting statistics that should interest those using social media for business. Use of social media as a business information resource by Company Size.
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Tuesday, July 21, 2009
The following is a list of great blog directories which help increase site traffic and search engine rankings. This is beneficial to both existing and brand new sites and will simply get more visitors to your blog. None of these directories cost money and none (other than Technorati) ask to place their badge on your site. Blogged: [link].
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Wednesday, July 22, 2009
Recently, BtoB and the Association of National Advertisers updated a study they originally did in 2007 regarding the use of social media by b-to-b and b-to-c marketers. 57% of b-to-b marketers are now using social media as a marketing tactic compared to 15% in 2007. 70% say they use Twitter (compared to only 46% for b-to-c marketers).
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
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Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
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Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing?
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Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);". onmouseout="window.status=; return nd();">. CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);". onmouseout="window.status=; return nd();">.
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.
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Tuesday, July 22, 2008
explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?
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Friday, June 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.
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