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| Page 1 of 1 | Previous | Next | FUNNEL FOCUS FEBRUARY 10, 2012 Interview: Current Marketing Automation Pricing Trends and the Market Impact Jeff Erramouspe, President of Manticore Technology , and was recently quoted in a DemandGen Report article on the trends around the average selling price of marketing automation solutions and the possible impact for the future of the market. Following is the complete interview: DemandGen Report: We have heard a lot of volatility and competitive pressure in terms of pricing in the marketing automation space. While we heard Average Selling Prices were starting to recover in August around Dreamforce, we’ve heard they have started to dip down again in the fall and toward the end of the year. | FUNNEL FOCUS FEBRUARY 9, 2012 Reflections on the 2nd Annual Content Market Retreat As the 2 nd Annual Content Marketing Retreat unfolded, the Langley Center for New Media was like a petri dish for best practices, thought leadership, and revolutionary ideas for content marketing. was honored to be a speaker (and Manticore Technology a sponsor), joining experts from across the U.S. to present on current issues surrounding content marketing and share case studies and tips on how to maximize various aspects of a successful content marketing campaign. The experience was very enlightening. Tell stories. Content curation is an art form. Content turns customers into advocates. | | | | | |
| FUNNEL FOCUS FEBRUARY 8, 2012 Winter 2012 Continues the Tradition of Usability and Power After much anticipation, we are pleased to announce Manticore Winter 2012 , the latest version of the Manticore marketing automation platform. Winter 2012 is loaded with our latest advancements in marketing automation funcationality. Marketers will be able to take advantage of customizable features for managing their daily work, reports and marketing assets, as well as a set of powerful email and landing page design capabilities and email testing tools. The most impressive feature is the brand-new design wizard for emails and landing pages. | |
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