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| | FUNNEL FOCUS
FEBRUARY 1, 2012 Inspiration for Compelling Content Found in the Simplest of Places
Content marketing surrounds almost every aspect of the marketing world. There are countless books, articles, blogs, social media outlets, and websites (like the one I am siting) dedicated to content marketing and why it is an essential tool for B2B and B2C marketers. They define strategies, layout plans, and provide case studies detailing the ever-present need to deliver good content to the right people at the right time. marketer can find virtually every aspect of content marketing they need to know about in these various outlets except one: the content. Someone else’s old work. Your readers.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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