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JANUARY 19, 2012 3 Questions before Content Marketing Retreat
I participated in Russell Sparkman's " 3Q4 " series of blog posts he is creating during the run-up to next week's 2nd Annual Content Marketing Retreat. Russell asked me about the skills gap in marketing automation, the role of content in demand generation, and how organizations should start measuring their content efficacy. You You can read my responses here. In addition to me, Russell has inteviewed many of the speakers at the event, including Curata CEO Pawan Deshpande, Me!Box If you're interested in a number of great perspectives on content marketing you should check out these posts.
| | FUNNEL FOCUS
JANUARY 17, 2012 A Busy January
Is it still OK to say "Happy New Year" when it is already January 17th? Since this is my first blog post of the year, I'm going to assume that it is still within the bounds of proper etiquette. So: Happy New Year! It is hard to believe we are already seventeen days into 2012. But, this is what happens when you and your team are heads down working on new and exciting things. The most important thing we are working on is the next release of our platform. Manticore Winter 2012 is slated for full availability in mid-February. We're receiving excellent reviews from those who have seen it.
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